Heura Foods

Founded in 2017, Heura stands out from other meat alternative brands - such as the established Quorn and Beyond Meat - with a model based on 'Mediterranean culinary heritage'. Its products are short-labelled and highly nutritional, dodging the reputation that meat alternatives are unhealthy due to large amounts of additives, saturated fats and synthetic nutrients.

With the sector booming, Heura has expanded to reach thousands of locations across more than 20 countries. It has invested heavily in research and development, culminating in the introduction of its products to the seafood category. With the announcement of a new patent-pending technology that claims to produce plant-based foods with previously unattainable nutritional values, alongside significant funding and 2026 profitability, the company's future certainly seems bright.