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Heura Foods
Plant-based meat alternatives
- 201-500 employees
- B2C
- Retail
- B2B
- Sustainability
- Food
- Nutrition
- Sagrada Família, Barcelona, CT
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Company mission
Heura Foods' mission is to create solutions that will leave the current food system obsolete and accelerate the transition to a world where animals are out of the equation.
107% employee growth in 12 months
Our take
The global market for meat alternatives is booming; fuelled by consumers switching to vegan or vegetarian diets, as well as cutting back on meat due to its negative impact on the climate. Heura is a plant-based startup producing a wide range of meat alternatives, with products ranging from plant-based 'chicken' to non-meat 'sausages'.
Founded in 2017, Heura stands out from other meat alternative brands - such as the established Quorn and Beyond Meat - with a model based on 'Mediterranean culinary heritage'. Its products are short-labelled and highly nutritional, dodging the reputation that meat alternatives are unhealthy due to large amounts of additives, saturated fats and synthetic nutrients.
With the sector booming, Heura has expanded to reach thousands of locations in over 20 countries, and has invested heavily in research and development - which had culminated in it bringing its products to the seafood category. With the announcement of a new patent-pending technology that claims to produce plant-based foods with previously unattainable nutritional values, alongside a significant crowdfunding venture, the company's future certainly seems bright.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Fresh fruit, healthy snacks, coffee and tea
- 22 regulatory Spanish labor days (+ 5 extra!) of holidays
- Private Health Insurance
- Culture of freedom, responsibility, and constructive feedback
- Limitless professional development at Europe's fastest-growing company in its category
- An entrepreneurial environment that encourages innovation
- Flexible working environment
- Discounted gym memberships
- Discounts on Heura’s products
- Flexible retribution
- Access to an online well-being and therapy platform
- After-work gatherings every month and other cool company events
Company values
- We are good and non-conformist rebels: we don’t follow inertia, we question the status quo and reject "that’s the way it’s always been done"
- We look for the greatest positive impact on the planet, and we know we have the power to create a new reality
- We see problems as something positive because they allow us to build alternatives, to create solutions
- We are owners, so we take initiative, build together and bring solutions to the table. We help each other grow through feedback
- None of this would make sense if we didn’t enjoy the journey. We smile and celebrate every day because we are passionate about our work and our mission
Funding (last 2 of 5 rounds)
Dec 2023
$42.1m
SERIES B
May 2023
$3.3m
LATE VC
Total funding: $88m
This company has top investors
Leadership
Marc Coloma
(CEO)Previously an Entrepreneur at Barcelona Activa.
Bernat Ananos Martinez
(Chief Social Movement Officer)Worked in marketing at EventBank, and as Directorate-General for Communication, Horizontal and Thematic Monitoring at the European Parliament.
Diversity, Equity & Inclusion at Heura Foods
- Diversity and inclusion are important to us, and we’re constantly working to improve these aspects. At Heura, we don’t just accept our differences, we fully support and celebrate them.
- We’re committed to equal opportunity employment regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, or gender identity or expression. We strive to be an equal opportunity workplace.