See other companies on Welcome to the Jungle

Hint

Fruit-infused flavored water

Hint logo
201-500 employees
  • B2C
  • Retail
  • Lifestyle
  • Personal health
  • Food
  • Wellbeing
  • eCommerce
Cow Hollow, San Francisco, CA

Company mission

To help the world live a healthy lifestyle by making products people love.

Led by a woman
Top investors

-2% employee growth in 12 months

Our take

Many people are battling unhealthy habits. For those who are addicted to sugary drinks, unsweetened, flavored-water is a healthier compromise. Hint Water is a fruit-flavored water company founded in 2005 when Kara Goldin. Goldin, a former AOL executive, started to add fresh fruit to her water to kickstart a healthier lifestyle while making drinking water more fun.

The company, which is now valued at over $150 million, has a presence in over 30,000 stores, including Whole Foods and Target. It has built its brand around Goldin's personal story, successfully so, as it has remained resilient for almost two decades in a saturated market. It is also notable for being the unofficial drink of Silicon Valley, as it is served at Google, Facebook, Uber and Spotify.

Whenever there's a setback, the company finds a way to come out strong, such as its switch to e-commerce and direct to consumer model, which saw Hint increase revenues by almost 50%. Whilst Hint operates in a notoriously crowded beverage industry with huge competitors like Coca-Cola, Pepsi and Nestle, it has managed to secure its position as the fast-growing still flavored water.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Bonus Eligible
  • Personal Day
  • Life insurance (company-paid and voluntary)
  • Car Allowance or Company Car (if applicable)
  • Starting at 3 weeks PTO
  • Sick Days
  • Equity
  • Flexible Spending Accounts
  • 100% of the employee and dependent healthcare premiums paid for by the company
  • 401K (regular and Roth)
  • $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
  • $150/month health and wellness reimbursement
  • Employee Discount on Hint Water

Company values

  • Lead a healthy lifestyle
  • Build products that delight
  • Take initiative
  • Work hard
  • Be inclusive
  • Be approachable
  • Solve problems
  • Make a splash

Funding (last 2 of 5 rounds)

Aug 2020

$25m

SERIES D

Feb 2019

$17.5m

EARLY VC

Total funding: $49.4m

This company has top investors

Leadership

Previously Vice President at America Online and former Sales at CNN. Former Circulation Sales Manager at The Times.