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HomeStars

Home repair & renovation marketplace

HomeStars logo
201-500 employees
  • B2C
  • B2B
  • Marketplace
  • Home improvement
  • Construction
Wellington Place, Toronto, ON

Company mission

To give people the tools they need to hire right the first time, for every home improvement project.

Led by a woman

13% employee growth in 12 months

Our take

HomeStars is Canada’s largest online marketplace for home professionals, connecting owners with sole traders and companies in their area. The company has been around since 2006, steadily growing into a household name in Canada.

HomeStars has been smart in avoiding stretching itself too thin, by focusing on just one country and developing a solid and trusted reputation with both consumers and contracting companies, who are often undercut by this kind of marketplace model across many industries.

HomeStars now aims to capitalise on a surging home improvement trend in Canada, where loan applications for renovations, particularly from the millennial generation, are soaring.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Monthly wellness activities to support your mental and physical health
  • Home Improvement Credit: All employees receive a yearly credit to use toward a service from HomeStars
  • Equity in the business: Share in HomeStars’ success with a $5,000USD/year grant
  • Career growth & education budget
  • Comprehensive benefits package. We want our employees to stay healthy!
  • Beautiful brick & beam office in the heart of Toronto’s entertainment district, including a rec room with lounge, ping pong, darts, and foosball
  • December Closure: Our whole team takes a break in the last week of December, every year
  • GoodLife Gym membership discount
  • All roles are currently remote. Office equipment supplied!
  • Personal Days: 5 extra days off per year, on top of vacation and sick days
  • Casual dress code

Company values

  • Customer Obsessed: When our customers thrive, we thrive. We put their needs first.
  • Think Big: We think without limits. We believe in the possible.
  • Embrace Candor: We speak up, listen and challenge respectfully.
  • Act Like an Owner: We’re invested, we own our outcomes.
  • Bias for Action: We take action to accelerate our success. Speed matters.
  • We’re Stronger Together: Our differences empower us, our will to win unites us.

Funding (last 2 of 4 rounds)

Jan 2011

$0.8m

ANGEL

Aug 2009

$0.4m

SEED

Total funding: $2.2m

Leadership

Shir Magen

(CEO, not founder)

Was previously the Director of Offering & Product Marketing for Matonomy Media Group, a Senior Director of Sales and Marketing at Wave and and Advisory Board Member for MyRemoteClinic. Magen joined HomeStars as VP of Marketing, and moved to SVP of Product and Marketing before taking on the role as CEO.

Diversity, Equity & Inclusion at HomeStars

  • Best Workplaces Managed by Women, Canada 2021
  • Best Workplaces for Today’s Youth, Canada 2020