Honest
Carbon negative mobile network
- 21-100 employees
- B2C
- Sustainability
- Mobile
- Telecommunications
- Environmental
- Lambeth, London, UK
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Company mission
To fix a broken industry and show there's a better way to do mobile, for both people and the planet.
31% female employees
Our take
Honest Mobile was launched in response to seeing a gap in the modern market for mobiles. Mobile networks were lagging behind, set in their old ways with complicated contracts, overcharging, and keeping customers on hold -being the norm.
To challenge this, the company built Honest Mobile from the ground up to create a better mobile network for customers and the planet. With £150k in funding, Honest Mobile has created the first carbon-neutral mobile network where customers can float between networks. And on top of this, its a registered B-Corporation and plants trees on behalf of its customers.
The mobile industry has many established players who have already spent time dealing with the challenges that Honest Mobile currently faces, like price competitiveness, WiFi functionality, and rural coverage. However, by aiming to capitalise on the consumer trend of eco-consciousness, which many of the existing companies in this space neglect, Honest Mobile aims to grow its customer base. Its performance on Seedrs, an equity crowdfunding platform for startups where it raised more than £3M in an oversubscribed campaign, shows that it is clearly gaining traction in the market.
With sustainability at the core of its mission, the company has released the UK's first recycled SIMs – made from 100% post-consumer recycled plastic. Honest Mobile's next step? Getting get rid of SIMs altogether!
Steph
Company Specialist at Welcome to the Jungle
Benefits
- 🏝️ 25 days annual leave
- Relax, unwind and take that all-important break 25 days a year, plus all the bank holidays
- 🥳 Your birthday off every year
- Never worry about working on your birthday again. It's time to treat yourself
- 📈 Ownership of Honest
- Own your slice of Honest, through our company-wide EMI share options scheme
- 📱 An Honest plan and new refurbed phone
- It goes without saying... a *new* phone (refurbed, ofc) and monthly SIM plan is coming your way – on us
- 🙋 Paid volunteering
- We're all about doing the right thing. Each year you'll get a day to give back
- 📚 £500 annual learning budget
- You get a learning budget! You get a learning budget! Everyone gets a learning budget! That's right, you'll get £500 per year for all your essential and technical learning
- 🧘 Monthly £35 wellbeing budget
- Did someone say wellbeing? Yes, we did! You'll receive £35 through Heka to spend on self-care for the month
- 🚲 Cycle to Work scheme
- Looking for a new ride to work? We've got you covered with the Cycle to Work scheme
- 🪇 Monthly socials & team events
- Once a month, we get together for a fun activity – from pottery painting, to archery, to escape rooms
Funding (last 2 of 3 rounds)
Apr 2023
$3.9m
EARLY VC
Jan 2021
$1m
SEED
Total funding: $5.1m
Leadership
Andy Aitken
(Co-Founder & CEO)They studied Land Economy at Cambridge, and are an ICAEW Chartered Accountant. Worked at Deloitte for over eleven years, from Deloitte Scholar to Consultant for Deloitte Propel.