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Honest
Carbon negative mobile network
- 21-100 employees
- B2C
- Sustainability
- Mobile
- Telecommunications
- Environmental
- Lambeth, London, UK
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Company mission
To build a mobile for the next generation.
Our take
Honest Mobile was launched in response to seeing a gap in the modern market for mobiles. Mobile networks were lagging behind, set in their old ways with complicated contracts, overcharging, and keeping customers on hold -being the norm.
To challenge this, the company built Honest Mobile from the ground up to create a better mobile network for customers and the planet. With £150k in funding, Honest Mobile has created the first carbon-neutral mobile network where customers can float between networks. It's a registered B-Corporation and plants trees on behalf of its customers.
The mobile industry has many established players who have already spent time dealing with the challenges that Honest Mobile currently faces, like price competitiveness, WiFi functionality, and rural coverage. However, by aiming to capitalise on the consumer trend of eco-consciousness, which many of the existing companies in this space neglect, Honest Mobile aims to grow its customer base. Its recent performance on Seedrs, an equity crowdfunding platform for startups where it raised more than £3 million in an oversubscribed campaign, shows that it is clearly gaining traction in the market.
With sustainability at the core of its mission, the company has released the UK's first recycled SIMs – made from 100% post-consumer recycled plastic. Honest Mobile's next step? Getting get rid of SIMs altogether!
Steph
Company Specialist at Welcome to the Jungle
Benefits
- 🌴 25 days of annual leave, plus all bank holidays
- ⚖️ Ownership in Honest through our EMI option scheme
- 🥳 Your birthday off each year on us!
- 🏡 A hybrid-first working environment with at least 1 day per week in the London office
- 📱 An Honest sim, and new-refurbed phone on us
- 💚 Monthly wellbeing budget through Heka
- 🙋 1 paid volunteering day each year
- 🚲 Cycle to Work scheme
- 📚 £500 annual learning budget
Company values
- Be changemakers: We’re proud to be calling out a broken industry, challenging the status quo, and showing our competitors how it should be done. We take risks and know our failures are opportunities to learn and grow. We tackle challenges head on and celebrate our successes, from the everyday wins to the game-changing victories. For us, it’s about more than business; it’s about building a future to be proud of
- Be ourselves: We’re proud to bring our true selves to work everyday. We know that it’s our differences that make us stronger and celebrate our diversity. Learning from one another’s unique experiences, perspectives and ideas is how we win
- Be caring: Caring is in our nature. We go the extra mile for each other, our customers, and the planet. Our customers aren’t numbers on a spreadsheet; they’re the heroes of our story. We look beyond quick wins to make decisions that genuinely enhance our customers’ lives and contribute to a better world
- Be honest: Honesty is the bedrock of who we are. We do what’s right, even when no-one’s looking. Sometimes that means investing more money, effort or time, but we know it’s worth it: that our small, honest choices add up to meaningful positive change. Being honest also means embracing difficult conversations. We don’t shy away from calling each other out, owning our mistakes and pushing ourselves to our full potential. Clear and honest feedback, kindly delivered and willingly received, is what will transform us
Funding (last 2 of 3 rounds)
Apr 2023
$3.8m
EARLY VC
Jan 2021
$1m
SEED
Total funding: $5m
Leadership
Andy Aitken
(CEO)They studied Land Economy at Cambridge, and are an ICAEW Chartered Accountant. Worked at Deloitte for over eleven years, from Deloitte Scholar to Consultant for Deloitte Propel.
Joshua Mihill
(Co-Founder)They studied Product Design Engineering at the Glasgow School of Art; MEng from the University of Glasgow; and an MPhil in Industrial Systems, Manufacturing & Management from the University of Cambridge. ISMM Consultant, worked with Apollo Fire Detectors, Rolls Royce, The Technology Partnership, and AkzoNobel.
Diversity, Equity & Inclusion at Honest
- We want everyone to feel Honest is accessible and approachable as a mobile network. We can only do this if we have a truly diverse team
- We're an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status
Office
Articles
Endorsements
All
Inspiring mission (2)
Meaningful work (1)
Nice people (1)
Hard working team (1)
Open and honest communication (1)
Team energy (1)
Innovative product (1)
Clear values (1)
Changing the mobile industry for good, from how it works to how people are treated is everything at Honest Mobile and the approach taken to make it happen gives the company the X Factor! Fixing a broken industry from the ground up, leaving no stone unturned, considering ethics, sustainability and functionality, is really inspirational and drives everyone to create something that is best in class in every way.
Sales & Account Management
Inspiring mission
Apr 2023
Starting with having a deep understanding of people's frustrations with mobile networks and then building something that exceeds expectations is truly satisfying. I'm proud to build something that will give everyone the best possible mobile connection anytime, anywhere and keep pushing what is possible in mobile. We're showing that a mobile network can be every bit as innovative as the handsets that usually take the credit.
Sales & Account Management
Innovative product
Apr 2023
Building tech from the ground up and taking on an industry takes courage. You need the right team with the drive, ambition and mentality to make an impact. Honest Mobile has all of this. A really talented team, that gives everything for each other. You never feel let down by your team mates, as you can see the work everyone puts in to make the mission a reality.
Sales & Account Management
Hard working team
Apr 2023
I’ve been at Honest for two years and have loved all of my time here. The entire team is supportive, friendly and really cares about both the company's mission as well as making Honest a great place to work.
Data
Team energy
Apr 2023
It makes so much difference to be working at a company and for founders who genuinely want to do good. You can see this in every single decision. Honest is dedicated to making sustainable and ethical choices, beyond our B Corp commitment.
Data
Clear values
Apr 2023
Honest’s mission is clear and meaningful - we’re all working towards a greater goal of making a positive impact on the world of telecoms. Each person in the team’s job impacts the company, which is both recognised and appreciated.
Data
Meaningful work
Apr 2023
Honest Mobile has one of the best teams I've ever worked with! Everyone is so helpful and generally care about how eachother are doing! Its great to be part of a team where you know there is so much support for one another
Operations & Strategy
Nice people
Apr 2023
Honest have such an inspiring mission and its one of the reasons I wanted to join the company. This links into how we approach customer support, customers have bills that go down each month and the number of ways we help to remove the carbon footprint both of the business and our customers mobile use
Operations & Strategy
Inspiring mission
Apr 2023
I love how honesty is central to how we do things at Honest. This impacts both how we talk to customers and how much transparency there is across the business
Operations & Strategy
Open and honest communication
Apr 2023