Honeylove
Shapewear brand
- 101-200 employees
- B2C
- Fashion
- eCommerce
- Little Tokyo, Los Angeles, CA
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Company mission
To embolden women of all shapes and sizes through high-quality clothing and shapewear that can be worn with pride.
Our take
Betsie Larkin, a well-know vocalist, founded Honeylove after feeling uncomfortable on stage and realizing there was a gap in the market for shapewear that was both functional and stylish. She used her name and credibility to launch the company, quickly drawing attention from high-profile investors, including tennis legend Serena Williams.
Since its founding in 2018, Honeylove has made a name for itself as a venture-backed direct-to-consumer brand, earning spots on top shapewear listing magazines like vogue and InStyle. With nearly 2M customers, the company has expanded beyond shapewear, now offering a variety of products including sleep and loungewear. This success has also seen the company transition into the retail space, with partnerships with Nordstrom and Dillard's.
This mission goes beyond just clothes though, as Honeylove has forged a meaningful partnership with Dress for Success San Francisco, a nonprofit that helps women achieve economic independence. This collaboration reflects the brand's dedication to empowering women not just through its products, but through its broader efforts to support women in all aspects of business and life.
Freddie
Company Specialist at Welcome to the Jungle
Funding (1 round)
Sep 2018
$0.1m
SEED
Total funding: $0.1m
This company has top investors
Leadership
Betsie Larkin
(Founder & CEO)Works as a vocalist on some of the largest EDM tracks. Also worked as Marketing Director at Bellabeat.