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Honeylove
Shapewear brand
- 21-100 employees
- B2C
- Fashion
- eCommerce
- Little Tokyo, Los Angeles, CA
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Company mission
To embolden women of all shapes and sizes through high-quality clothing and shapewear that can be worn with pride.
Our take
Stemming from a discomfort performing on stage and a want for functional yet aesthetic shapewear, well known vocalist Betsie Larkin founded Honeylove using her name to springboard the company, gaining interest from investors like Serena Williams. The company has completed several funding rounds, impressing its investors not only with its rapid growth but by profiting simultaneously, which for many start-ups is a difficult feat.
Founded in 2018 the venture-backed DTC startup can now be found on the top reviewed shapewear lists for the likes of Vogue and InStyle with a customer base of nearing 2 million. Honeylove has ventured beyond its shapewear roots and offers other clothing like sleep and loungewear. The company sells some of its products in stores such as Nordstrom and Dillard's. With a strong partnership with Dress for Success San Francisco (non-profit empowering women to achieve economic independence) the company details a strong spirit to the empowerment of women in all walks of the business within its products and beyond.
Freddie
Company Specialist at Welcome to the Jungle
Funding (1 round)
Sep 2018
$0.1m
SEED
Total funding: $0.1m
This company has top investors
Leadership
Betsie Larkin
(CEO)Works as a vocalist on some of the largest EDM tracks. Also worked as Marketing Director at Bellabeat.