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Hotpod Yoga
Portable hot yoga studios
- 101-200 employees
- B2C
- Personal health
- Fitness
- Wellbeing
- Brixton, London, UK
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Company mission
To bring yoga to more people and places than ever before.
Our take
UK yoga enthusiasts may well be already aware of Hotpod Yoga. It’s a company that has spent the last decade expanding its franchise of Vinyasa flow heated yoga studios across the country. The twist is, these studios are inflatable, climate-controlled pods with adjustable lighting and interior scent. Now, Hotpod Yoga is venturing into new territory, with its new single-occupancy pod and accompanying app that customers can use to access the same experience from home.
This new direction follows the Peloton model, but Hotpod Yoga unlikely to face the same hurdles that’s left the latter company in difficulties. For one, the smaller pod has been tried-and-tested already at the company’s London studios, meaning it’s already a polished product. Additionally, Hotpod Yoga won’t face the same pandemic-era scaling demand that left Peloton in hot water.
Perhaps most importantly, Hotpod Yoga has an extensive UK-wide customer base which will help the company up-sell this new experience. Whilst it’s tough to gauge how large the appetite will be for potentially pricey at-home yoga pods, Hotpod Yoga is certainly in a strong position to be experimenting.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Health insurance
- Unlimited yoga
- Free breakfast & snacks
- Flexible hours
- Work from home when needed
- Two weeks remote / abroad working
- Workplace nursery childcare benefit
- Half day Fridays in August
- Regular team activities & lunches
Leadership
Max Henderson
(Co-founder)Founder of Baker & Able, working there as a consultant before moving to Sancroft. Also worked as an associate at The Reassurance Network.
Nick Higgins
(Co-founder)An Oxford Brookes graduate who has been working on Hotpod Yoga for the past decade.