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Huckleberry Labs
Sleep plans for every family
- 21-100 employees
- Healthcare
- B2C
- SaaS
- Kids
- Wellbeing
- Irvine Technology Center, Irvine, CA
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Company mission
To create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.
Our take
Global sleep health is in decline, presenting problems for people of all ages but especially for children, and it can be hard for parents to access sleep research in a way that is understandable or can be used in their homes. Huckleberry Labs supplies an app that leverages AI and data science alongside pediatric sleep experts to deliver expert, employable advice to parents.
Founded by parents, the app is primarily a sleep-monitoring system; but it has evolved to include activity tracking and a predictive feature called SweetSpot, which lets parents know optimal nap times given past sleep patterns. Unlike other apps of its sort, Huckleberry is not designed to be monitored continuously. It does not feature competitive aspects such as reward streaks, to avoid all-or-nothing usage and allow parents to feel at ease using the app.
The Huckleberry app is highly rated and has over a million users across 179 countries. The company has raised good levels of funding which are cited to help continue research into categories such as tantrums and screen time, and to hire talent for engineering, marketing, and development teams.
Freddie
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Nov 2021
$12.5m
SERIES A
Jun 2020
$2.5m
SEED
Total funding: $15m
Leadership
Jessica Toh
(CEO)Former Senior Project Manager of Special Projects at Genesys. Previous experience as Director of Client Solutions at Utopy.
Seng Oon Toh
(CTO)Co-founder of Linus Health. Venture Partner with Tamarisc Ventures, and Advisor at TMC Group.
People progressing
Director of Talent Acquisition at Huckleberry. 15 years of recruitment experience in a wide variety of fast-paced and growth-stage companies.