Huggg
Corporate gifting
- 21-100 employees
- B2B
- HR
- Consumer Goods
- eCommerce
- Westminster, London, UK
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Company mission
To become the world’s number one gifting platform.
70% employee growth in 12 months
Our take
Huggg is a micro-gifting platform enabling customers, colleagues and clients to reward or engage with each other through small treats such as coffee or cinema tickets, that can be created and shared online. Its brand partners are chosen for quality and excellent customer service. Currently, its network of over 1,000 nationwide partner locations includes Caffè Nero, Greggs, Odeon and Lola's Cupcakes.
The non-cash rewards industry is worth $300 billion, yet it hasn't seen much innovation. Unlike a gift voucher, a micro-gift can be created in an instant, can be shared anywhere with a link, and funds from unused micro-gifts are put back into the account to use later. This flexibility enables companies to create their customer rewards, incentives and treats, and then share them wherever they need to.
Huggg has big ambitions to disrupt and be the leader of the gifting industry and has a strong business model, which was temporarily repurposed during the COVID-19 pandemic to enable schools, local authorities and charities to send food and welfare vouchers to those in need. This demonstrates Huggg's ability to adapt to fluctuations in the market and will serve it well in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 4 rounds)
Jul 2025
$1.6m
EARLY VC
Apr 2020
$1.1m
SEED
Total funding: $5m
Leadership
Paul Wickers
(Founder & CEO)Former Leveraged Finance Director at Santander and RBS.