Hume

Aiming to disrupt and revolutionise the music industry and its relationship with fans, Hume are certainly a forward-thinking record label. With a crypto startup founder and music producer spearheading the mythology-laden company, the blend of artistic savvy and NFT-focused democratisation is an exciting experiment for the music world. Hume aspires to open the door for a new kind of investor relationship where fans can influence the releases, style, and character of their metastars depending on how much they’ve invested in Hume’s NFTs.

Hume has secured funding from star investors such as Aloe Blacc and G Money, alongside more traditional investment entities. This will help it boost its online presence and release new NFTs based on its character and music properties.

However, the past year has seen a resurgence in live events for music artists and a 16% year-on-year growth in physical album sales according to the IFPI. Web 3-focused companies like Hume, who disrupt the traditional business model of artist payment and royalties, must back up their aims with evidence of their success in comparison to the physical world.