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Huupe
Smart basketball hoop
- 21-100 employees
- B2C
- Lifestyle
- Marketplace
- Training
- Fitness
- Sports
- Downtown Los Angeles, Los Angeles, CA
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Company mission
To help players improve their skills, increase opportunities for people to access world-class training, and help basketball enthusiasts connect with like-minded individuals.
Our take
Over the past decade, basketball managers and coaches have heavily relied upon hyper-specific statistics and analytics in order to make smarter decisions on and off the court. With these tools on hand, the understanding of basketball is evolving, and by making use of them, coaches can help players maximize the outcomes of their training in order to reach their true potential.
The newest piece of basketball technology on the market is Huupe, a smart basketball hoop designed and developed in Los Angeles. By replacing the traditional backboard with a smart screen, Huupe offers an advanced training mechanism that allows users to track statistics and analyze data while playing basketball. In addition to using the display to improve game play, it can also be used to stream content.
Since launching in 2015, the tech company has gone on to partner with a number of professional and collegiate trainers and players to offer user training through a monthly Huupe subscription plan. While the initial market push is aimed at consumers, there is market potential beyond that, with gyms and fitness centers being a possible fit in the future. Innovating the way we approach basketball, the future of possibilities is bright for Huupe.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 3 rounds)
Sep 2024
$15.6m
LATE VC
Mar 2023
$11m
EARLY VC
Total funding: $26.9m
Leadership
Paul Anton
(CEO)Previously the founder of Real Shot where they served as the Chairman and CEO. Also co-founded the digital sign company, Atlas Media.
Lyth Saeed
(COO)Graduated from the University of Wisconsin-Milwaukee with a BBA in Finance. Previously co-founded the transport and delivery design platform QUp World.