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Hybrid Theory
Data-driven digital services partner
- 21-100 employees
- B2B
- Marketing
- Advertising
- Data Analysis
- Automation
- Soho, London, UK
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Company mission
To harness the best combinations of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple.
Our take
Digital marketing is becoming more consumer-focused, with the customer experience from start to end having massive effects on conversion rate. Hybrid Theory combines data intelligence with human nuance and creativity, to create smarter advertising campaigns and heightened customer experiences for its clients to ramp up sales.
The human-data hybrid approach is what makes Hybrid Theory stand out from the crowd. By combining tech and talent – through digital solutions, hands-on support, and managed execution – the company is able to create better and simpler advertising outcomes for clients, with smarter operations, data-driven decisions, and flexible, agile strategies.
Hybrid Theory serves big-name businesses such as M&S, Tui, and Lexus. The company was acquired by the Azerion Group, a digital entertainment and media advertising platform, which will allow it to increase global reach by supplying its offering of flexible solutions to more businesses through the Azerion platform.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Regular access to wellbeing initiatives
- Flexibility- we’re open to variations in working patterns providing you can manage the demands of the role
- A calendar full of treats and social events
Company values
- Make a difference: We’re innovative, creative, and visionary. Thinking differently helps us open-up new opportunities. We make a positive difference in the lives of our customers, colleagues, and the community.
- Be ever curious: We are ever curious, with a relentless passion to produce great work. We challenge ourselves and step out of our comfort zone. We believe that taking smart risks helps us learn and grow.
- See it through: Always putting the customer first, we’re both responsible and responsive to their needs. We acknowledge mistakes and always flag when things aren’t working. With an enduring passion to win, we strive to continually improve, and to explore tomorrow today.
- Be One Team: We are Data Navigators. Together, we collaborate and bring everyone on the journey with us. We look out for each other and call out disrespectful behavior. We are humble and kind. We value the kinetic energy that being truly inclusive has on the culture of a business.
Funding (1 round)
Jul 2013
$2.6m
SERIES A
Total funding: $2.6m
This company has top investors
Leadership
Patrick Johnson
(CEO, not founder)Previously the Global CEO of Red Archer Limited.