IAG Loyalty
To create the world’s most rewarding experiences through our loyalty programmes and holidays.
- 1001+ employees
- B2C
- B2B
- Travel
- Victoria, London
Jump to section
Company mission
To create the world’s most rewarding experiences for our customers through loyalty programmes, new products and holidays
Our take
Customer rewards programmes are an effective way for businesses to foster customer loyalty. However, in order to have the best effect, these programmes must be well-managed, easy-to-use and offer real value to consumers. IAG Loyalty exists to help its clients deliver exactly that.
Founded as Airmiles in 1988, IAG Loyalty boasts over 30 years of experience in the loyalty space. Alongside designing customer loyalty programmes, it also offers management tools, tech solutions and data services to help businesses turn loyalty into growth.
An established presence in the sector, IAG Loyalty manages the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub. It continues to expand its partnerships, enabling consumers to spend their loyalty currency (Avios) at a wider range of establishments.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Unlimited standby and premium standby fares for you and your nominees on the BA network and partner airlines from day one! Plus discounts on BA flights and holidays from day one mean you're going to be very popular!
- From us to you as a new joiner, on your birthday, and when saying “Thank you” isn’t enough, you'll receive 500 points to your points pot. There's a holiday in those little thank yous!
- On joining IAG Loyalty, you become eligible for personal staff travel benefits with British Airways and other oneworld airlines.
- Annual leave starts at 26 days’ with the option to buy or sell 5 more and 2 paid days for charity work
- Our people can enjoy up to 20 days working in Europe a year! A great way to spark your passion for travel
- Private health and dental care: All the cover you need to keep yourself healthy and well.
- Bonus: Depending on company and individual performance, there’s a non-contractual bonus every year
- Our unique learning offer, 'Develop You', helps you take your career, and IAGL, to new heights!
Company values
- We bring passion to our work
- We have the courage to reimagine
- We focus on agility
- We excel in delivery
- We keep learning and stay curious
- We take belonging seriously
Leadership
Adam Daniels
(CEO)Joined the company in 2018 as CCO, becoming CEO in 2020. Previously spent 26 years at British Airways in positions such as Head of UK Leisure Sales, Head of Global Revenue and ultimately CCO.