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Ikue
Data platform for telcos
- 1-20 employees
- B2B
- Data storage
- Consulting
- Entertainment
- SaaS
- Data Analysis
- Media
- Broadmead, Bristol, UK
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Company mission
To deliver insights that can be operationalised to deliver world class customer experiences and execute targeted marketing strategies to drive business growth for telecommunication operators.
83% employee growth in 12 months
Our take
In the UK, users typically stream or use social media for 3-4 hrs a day. Ikue is a data platform that can gather information on each user's habits, likes and dislikes and then use this to cater what is marketed to them. This might seem a little invasive, but is it also begrudgingly convenient?
Ikue has set out to be the most innovative platform collecting data to inform marketing strategy specifically for telcos. It prides itself on allowing marketers to use hyper-personalised messaging to the right recipients, at the best time, and is keen to frame this as beneficial to consumers too amidst the backdrop of data privacy. The SaaS platform uses an AI engine to help inform these insights, amalgamating a variety of different consumer touch points to produce a super customised customer journey. This focus on personalisation specifically within the telecommunications industry has helped Ikue stand out in an otherwise crowded market.
The company's successful funding raise is an indication of the market's faith in its offering, and with more streaming services than ever before and social media usage inevitably rising, there is a great opportunity for Ikue to continue its growth and prove its value for both consumers and marketers.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- A starter kit which includes a Macbook Pro and the must-have Ikue outfit including a tote bag, t-shirt, sweater and hoodie
- Paid holidays commensurate with local country standards, including bank/public holidays
- The chance to attend our yearly 3-day company trip to a secret summer destination all covered by us!
- Frequent team events, celebrations, weekly incentives and Pizza Friday
Company values
- Trust - In ourselves and others to break down the old rules of thought and create new ones
- Collaboration - By taking leaps of faith together to discover new ideas and create greater outcomes
- Communication - Allows us to constantly challenge and learn from each other’s ideas, planting the seeds for future innovations
- Perfection - Is not Utopia, through adaptation, resilience, and excellence we deliver a superior product for our customers
- Courage - To think more critically
Funding (1 round)
Nov 2022
$2.9m
SEED
Total funding: $2.9m
Leadership
Frank Wiemann
(Co-founder)Has worked in a variety of marketing-related roles for Vodafone, where they currently serve as Director (SVP) Customer Base Marketing.
Stuart Stoddart
(Co-founder & CBDO)Entrepreneur with 20+ years’ experience in senior management and director roles, including 12 years as founder and CEO of Jet Express.