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Impact
Partnership management platform
- 1001+ employees
- B2B
- Enterprise
- Recruitment
- Sales
- Santa Barbara Downtown, Santa Barbara, CA
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Company mission
To accelerate enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships.
9% employee growth in 12 months
Our take
Affiliate marketing has evolved from a niche concept to a core component of modern marketing strategies, largely thanks to the rise of the influencer class and the infrastructure established by companies like Impact. This shift highlights the increasing importance of affiliate marketing in reaching and engaging consumers.
Initially, Impact built its business around a pure marketplace offering. however, it has since expanded its technology to provide brands with big data insights, allowing them to track how and where their content is utilized and engaged with. This evolution enhances the value that Impact delivers to its clients, making it easier for them to measure the effectiveness of their marketing efforts.
To further expand its customer base, Impact has formed integrations with prominent companies like BigComemrce, Google Payu, HubSpot, and Shopify. These partnerships not only accommodate a diverse range of businesses but also create more partnership opportunities for clients. Despite facing constant competition from emerging startups, Impact remains proactive, having secured partnerships with well-known brands and received high-profile industry accolades such as the US Partnership Awards.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Level up: To help you grow, we offer a wide variety of professional development courses and training
- Work-life balance: Rest keeps the passion burning. Our flexible, unlimited time-off policy allows you to take the time that you need, when you need it
- WFH opportunities: To help you find balance in your life, we have a flexible working policy which enables you to work from home
Funding (last 2 of 5 rounds)
Apr 2022
$100m
GROWTH EQUITY VC
Jul 2021
$150m
GROWTH EQUITY VC
Total funding: $331.4m
Leadership
Per Pettersen
(Co-Founder & CSO)They have served as the CEO of Estalea since 2004. Previously founded Leadpoint, Savings.com, and Commission Junction.
Roger Kjensrud
(Co-Founder & CTO)They have served as the CTO of Estalea since 2004. Previously the Director of Engineering at Commission Junction for 4 years.
Todd Crawford
(Co-founder & VP of Strategic Initiatives)Previously Vice President of Sales at Commission Junction for 7 years and VP of Sales & Business Development at Digital River for 2 years.
Wade Crang
(Co-founder & Growth Technologist)They have served as the General Manager at Estalea since 2005. Previously a VP at Commission Junction for 6 years and a Senior Manager at Andersen Consulting for 2 years.
Lisa Riolo
(Co-Founder)Founder of Lisa Riolo Consulting and Workzones. Previously Strategic Advisor at Proven Performance Group for 3 years and AVP, Customer Sales & Service Manager.