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Imperfect Foods
Online grocery retailer with a mission to eliminate food waste
- 501-1000 employees
- B2C
- Marketplace
- Sustainability
- Food
- Delivery
- Bayview, San Francisco, CA
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Company mission
Imperfect Foods aims to reduce annual food waste in the US by 40% and build a more sustainable food system.
-1% employee growth in 12 months
Our take
Grocery stores throw away misshapen fruit and vegetables every day, despite many consumers not being concerned with these defects. This is widely due to a perceived lack of interest, strict quality assurance, and no dedicated platform to selling imperfect fruit and veg.
Imperfect Foods provide a subscription delivery service for 'ugly' fruit and vegetables, allowing customers to choose specific items for a weekly or biweekly delivery. The company partner up with grocery stores to ensure no misshapen product goes to waste, offering it to their subscribers at around 30% less than the usual price.
In 2020 alone, Imperfect Foods saved more than 200 million pounds of produce from being wasted. The startup’s marketing strategy for ‘ugly’ fruit and veg is a smart one, recognizing that the average customer would happily purchase it in exchange for saving money and preventing food waste.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Work from home opportunities
- Health insurance
- Vision insurance
- Flexible spending account (FSA)
- Free box of produce each week
- Free credit with the company
- Company social events
- Health savings account (HSA)
- Dental insurance
- 401k
- Parental leave
Company values
- Bring an Appetite: We’re ready. We work eagerly and with clear purpose. We always look for new, better ways to do things and are committed to improving ourselves and our work
- Lead with Heart: We believe that taking good care of ourselves and bringing positive, collaborative energy is half the battle
- Be Imperfect: We believe what’s different about us is what makes us valuable, and that personal and team growth are fueled by learning from mistakes
- Use the Whole Carrot: We believe all resources are valuable and should be used with care. We strive to cut waste in all its forms
- Grow the Movement: We instill a contagious passion for our mission in those we manage and serve. We constantly seek ways to up our game—signups, hiring, and beyond!
Funding (last 2 of 7 rounds)
Jan 2021
$95m
SERIES D
May 2020
$72m
SERIES C
Total funding: $213.7m
This company has top investors
Leadership
Ben Chesler
(Co-Founder)Co-founded Imperfect Foods after graduating in Economics from Brown University