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In Parallel
AI enabled adaptive strategies
- 21-100 employees
- B2B
- Artificial Intelligence
- Machine Learning
- SaaS
- Kamppi, Helsinki, Uusimaa
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Company mission
To empower organisations and people to do the right things right.
Our take
In Parallel believes that the most common missteps for companies looking to innovate aren’t in having the wrong strategy, but in failing to execute these strategies correctly. Disconnected tools such as slide decks and spreadsheets mean that company strategy implementation is less slick and frictionless than it should be.
In Parallel’s solution to these problems involves swapping out traditional operating models for what it calls the “Intelligent Operating Model”. This reconfiguration of operating structure empowers organisations to become more adaptable and agile when evolving their company strategy, through strategic alignment and operational agility. Through the implementation of AI, In Parallel aims to surpass the role of a consultancy firm, becoming a growth partner and software provider.
Whilst its strategy philosophy is abstract, the operating model framework's machine learning foundations mirror an organisation's internal and external environments, helping companies navigate challenges in increasingly unpredictable markets. Let’s hope that the young company's exciting pitch can be matched by customer success stories. It’s on the right track, having bagged seed funding in late 2024 to bring its vision to life.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (1 round)
Nov 2024
$3m
SEED
Total funding: $3m
Leadership
Markku Mäkeläinen
(Co-Founder & CEO)Previously CEO at Utopia Music, Member of the Global Future Council at the World Economic Forum, Partner at Nexit Ventures and was the Director of Partnerships Solutions and Operations at Facebook.
Kristian Luoma
(Co-Founder)Previously CSO at Utopia Music, Member of the Board at Rollock, Director of OP Financial Group and the Host of HelsinkiEats Podcast.