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To democratise access to fairer financial services whilst reducing the time spent in debt.
The average UK adult is in just over £1K's worth of credit card debt. This is a substantial sum, and it’s one that spirals once you add on the interest and additional fees incurred by paying it off slowly - problems that are only compounded if the debt is spread across multiple cards.
Incredible is an app that hopes to help people manage this kind of debt - and get out of it faster. The idea is to centralise payment, interest, and management of all credit cards on a single platform to allow for comprehensive monitoring. Incredible will also give tips and strategies to speed up debt repayment. It’s a far simpler solution than credit card management apps like Tally, which consolidate debt payments. This may play in Incredible's favour, netting customers that simply want help to keep on top of things without committing to debt refinancing.
It’s a neat concept, and is currently still in development, so precisely what form these features will take remains to be seen. Nevertheless, with average interest rates across UK cards rising steadily, and customers in Incredible’s UK market racking up more credit card debt over recent months than ever before, this is a wise offering that could stand to make a substantial impact.
Freddie
Company Specialist at Welcome to the Jungle
May 2024
$1m
SEED
This company has top investors
Yaseen Rostom
(Co-Founder & CEO)spent ~10y working on AI & Open finance. Deep exp in payments and SME lending. Having worked at the UK's 1st licensed Open banking companies and one the fastest growing payments fintech in the MENA region.