See other companies on Welcome to the Jungle
Innocent Drinks
Smoothie and juice manufacturer
- 501-1000 employees
- B2C
- Sustainability
- Food
- Manufacturing
- Notting Hill, London
Jump to section
Company mission
To make drinks that make it easy to do yourself some good.
3% employee growth in 12 months
Our take
Since its conception in 1999, Innocent Drinks has been on a mission to keep people healthy. Innocent produces smoothies and juices made from responsibly sourced fruits, with the promise of no added sugars, artificial sweeteners and preservatives.
Innocent has long been recognised as a force for good, the company gives 10% of its profits to charity. As a B Corp, the business meets the highest standards of social and environmental performance, and aims to be carbon neutral by 2025.
The brand has seen impressive international growth and is now available in 30 markets across the world, including expansion into Asia. The recently anointed CEO plans to keep focusing on Innocent’s growth in the European market. Whilst there are no imminent plans, Innocent has nodded towards extending its available products beyond juices and smoothies in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Give as you Earn: Donate to charities you care about straight out of your pay to keep things super simple
- Employment Assistance Programme: They've partnered with lifeworks, a great 24/7 helpline for anyone who needs support for anything outside work, from debt management to help for new parents
- Healthy Stuff: Yoga club, subsidised massages, sabbaticals, mental health resources and a free on-site gym
- Free Breakfast: On the menu – toast, eggs, cereal, fresh fruit and yoghurt. Not all in the same bowl though
- Foundation Scholarships: Each year, three people get an extra week's holiday to work with one of their not-for-profit foundation projects
- Cycle to Work Scheme: They buy you a fancy new bike and then you pay for it monthly. You save loads of money thanks to the government and some tax-saving wizardry
- The usual stuff: A competitive salary, pension plan, private healthcare and a bonus at every level.
- Flexible Working: They're open to anything – as long as it works for you, your team and the wider business
- Company Get Togethers: They get together four times a year to talk about the business, followed by a weekend away in summer and a big party at Christmas
- Innocent Scholarships: They give away three innocent scholarships every three months (each worth £1,000) to help a few people do something they've always dreamed of
- Volunteering Day: Tehy want everyone to do their bit, so you’ll have one paid day off a year to help out in your local community
- Mortgage Advice: If the world of three letter acronyms and long legal words confuses you too, they've got someone who can help you through it
Company values
- Be yourself, and the best version of it
- Speak up – honestly and openly
- Treat others the way you’d like to be treated – drinkers, customers, everyone
- Look after yourself and others
- Keep promises and stick to commitments
- Leave things better than you find them – in the kitchen, the business or the wider world
- Own your bit towards the collective success
- Don’t be lame
- Always negotiate – be tough and get a great result
- Match the time put in to the value created
- Keep the main thing the main thing
- Give quality real-time feedback to everyone, and don’t miss out the tough stuff
- Make time to say thanks and celebrate success along the way
- Stay connected and inclusive
- Lend a hand with time, skills, experience and cups of tea
Funding (2 rounds)
Apr 2010
$96.7m
LATE VC
Apr 2009
$38.2m
LATE VC
Total funding: $134.9m
This company has top investors
Leadership
Nick Canney
(CEO, not founder)Previously acted as European Managing Director of Innocent Drinks. Also served as Vice President of Sales and Marketing (GB) of Coca-Cola Enterprises and as Grocery Sales Director (GB) of Cadbury.
Diversity, Equity & Inclusion at Innocent Drinks
- Keeping our doors open, every step of the way: This means making sure that anyone who wants to work with us is given the same fair chance as anyone else. It also means handling the promotion and development stages of their career in the same way. It’s one of the reasons why our recruitment team is in-house and always on the lookout for new ways we can hire people from different walks of life.
- Giving everyone a voice and the chance to make things happen: We’ll always make sure that everyone’s opinions, questions and issues are heard, and we all have access to the right training to help us understand each other. This way, everyone can help shape their own diverse place to work – because we can’t be an inclusive business unless every single person has a say.
- Having leaders who are champions of inclusivity: The people up top have to be just as committed to this as everyone else, if not more. They should always be honest and open about everything they’re doing to help, meaning any decisions they make can be challenged by anyone across the business. That’s why everyone gets the chance to grill them at quarterly Q&A meetings. We've also set up a shadow board – a group of people from across innocent with a range of perspectives and backgrounds who’ll shadow our board to make sure decisions made at a senior level are always inclusive.
- Giving everyone access to all the tools they need: Whether they’re on the way or already here, we’ll keep on coming up with new ways to make everyone feel at home. That’s why we offer loads of great stuff like parental leave, flexible working, mental health support and the opportunity to join our affinity groups. These tools might look a bit different across our offices, but the plan is for everyone to get what they need out of them.
- Measuring, learning and sharing: We’ll always keep track of how inclusive and diverse all this work is making us. But if we’re not looking over the innocent walls to see what everyone else is doing, then it means we’re not opening ourselves up to new ideas. To help us grow, we'll always make sure we're listening to people who know what they’re talking about and share our progress as we go.