Innocent Drinks
Smoothie and juice manufacturer
- 501-1000 employees
- B2C
- Sustainability
- Food
- Manufacturing
- Notting Hill, London
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Company mission
To make drinks that make it easy to do yourself some good.
3% employee growth in 12 months
Our take
Since its conception in 1999, Innocent Drinks has been on a mission to keep people healthy. Innocent produces smoothies and juices made from responsibly sourced fruits, with the promise of no added sugars, artificial sweeteners and preservatives.
Innocent has long been recognised as a force for good, the company gives 10% of its profits to charity. As a B Corp, the business meets the highest standards of social and environmental performance, and aims to be carbon neutral by 2025.
The brand has seen impressive international growth and is now available in 30 markets across the world, including expansion into Asia. The recently anointed CEO plans to keep focusing on Innocent’s growth in the European market. Whilst there are no imminent plans, Innocent has nodded towards extending its available products beyond juices and smoothies in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Give as you Earn: Donate to charities you care about straight out of your pay to keep things super simple
- Employment Assistance Programme: They've partnered with lifeworks, a great 24/7 helpline for anyone who needs support for anything outside work, from debt management to help for new parents
- Healthy Stuff: Yoga club, subsidised massages, sabbaticals, mental health resources and a free on-site gym
- Free Breakfast: On the menu – toast, eggs, cereal, fresh fruit and yoghurt. Not all in the same bowl though
- Foundation Scholarships: Each year, three people get an extra week's holiday to work with one of their not-for-profit foundation projects
- Cycle to Work Scheme: They buy you a fancy new bike and then you pay for it monthly. You save loads of money thanks to the government and some tax-saving wizardry
- The usual stuff: A competitive salary, pension plan, private healthcare and a bonus at every level.
- Flexible Working: They're open to anything – as long as it works for you, your team and the wider business
- Company Get Togethers: They get together four times a year to talk about the business, followed by a weekend away in summer and a big party at Christmas
- Innocent Scholarships: They give away three innocent scholarships every three months (each worth £1,000) to help a few people do something they've always dreamed of
- Volunteering Day: Tehy want everyone to do their bit, so you’ll have one paid day off a year to help out in your local community
- Mortgage Advice: If the world of three letter acronyms and long legal words confuses you too, they've got someone who can help you through it
Funding (2 rounds)
Apr 2010
$96.4m
LATE VC
Apr 2009
$38.1m
LATE VC
Total funding: $134.4m
This company has top investors
Leadership
Nick Canney
(CEO, not founder)Previously acted as European Managing Director of Innocent Drinks. Also served as Vice President of Sales and Marketing (GB) of Coca-Cola Enterprises and as Grocery Sales Director (GB) of Cadbury.