Inoqo

Food production and consumption has a huge effect on the environment, and it is an area where businesses and consumers alike have shown interest in lowering their carbon footprints, waste outputs and overall impact. However, a lack of transparency in the labelling of products, combined with deliberate greenwashing, makes it difficult for real progress to be made. Inoqo provides a SaaS platform and a consumer app to empower both companies and individuals to operate and shop in line with their environmental values.

• Creating an impact: We aim to make a positive impact on our planet and its people. This is the core value of inoqo. Our impact also goes beyond just our product. We strive to reciprocally influence each other's lives for the better.
• Valuing trust: Everyone is trusted to give their best and make decisions that are in the best interest of the company. All inoqies are gifted full autonomy to own and get their work done. Yet, we always back each other up!
• Challenging ourselves: We never settle for the status quo as we are all on an expedition of lifelong learning. We always seek countless opportunities to improve our product and raise the bar.
• Cultivating fairness: As a team, we are striving for inclusiveness and open-mindedness, and we treat each other with fairness and respect. Our communication style is objective and non-judgemental. It is based on science and evidence
• Embracing feedback: We cherish open and direct communication. No sugarcoating and no beating around the bush. Everyone is encouraged to share their ideas and thoughts. We champion 'constructive' as well as 'positive' feedback, as it helps us improve and grow further.

Total funding: $2.2m