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Insticator
Unified engagement platform
- 21-100 employees
- B2B
- Publishing
- Entertainment
- Telecommunications
- Garment District, New York, NY
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Company mission
To create a smart, unified platform built to collect, aggregate and monetize all of premium publisher’s first-party data.
-14% employee growth in 12 months
Our take
Insticator is a monetization platform for publishers, acting as a publisher’s right hand man. It utilizes and activates first-party data to increase the engagement and ad revenue for a website. It claims that 76% of publishers previously had no way to collect first party data, which means that the platform is prime for growth.
The startup helps publishers add features to their content elements like polls, quizzes and suggested story widgets. In order to broaden its solutions, Insticator has continued to acquire a number of companies, including OKO and Squawk-It. The latter provided Insticator with a commenting feature but, unlike other platforms, comments are moderated by humans 24/7, highlighting the company's promise for the finest features to help boost engagement.
The company company has seen truly impressive growth in recent years, and has hired Derek Abildness as VP, Enterprise Sales, who will work to continue aggressively scaling its growth and reach across additional verticals and markets.
Steph
Company Specialist at Welcome to the Jungle
Company values
- Sleeves Up - At Insticator we provide the autonomy and creativity needed to own your role, iterate where needed and drive impact on a massive scale
- 100% Viewability - Insticator is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real time and build an open company culture
- Be Defiantly Great - We are defiant, that’s in our lifeblood, we accomplish what other people think are impossible. Challenging the status quo is our lifeblood
Funding (last 2 of 5 rounds)
Dec 2019
$3.9m
LATE VC
Jul 2017
$5.2m
SERIES A
Total funding: $14.9m
Leadership
Zack Dugow
(CEO)Previously served as Founding Partner and CEO for RedRush Entertainment and RedRush Communications. Acted as Director for LGD Communications.