Instruqt
Virtual product testing sandbox
- 21-100 employees
- B2B
- Market research
- SaaS
- Product Management
- DevOps
- Sales
- Hilversum, Netherlands
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Company mission
To enable buyers, sellers, and partners by removing barriers preventing people from experiencing what makes your product great.
Our take
While generic demonstration and sales pitches can help sell a SaaS product, in practice many companies want to know how it will work in their specific environment before they will commit. Instruqt exists to make this possible with a virtual sandbox which allows companies to demonstrate their products in a prospective buyer's software environment without the huge expense of time and resources this would usually involve.
Putting buyers in the driving seat like this is good for both parties - nothing is worse than a product that doesn't work as advertised - and Instruqt's customers are reporting large reduction s in sales times, a greatly reduced onboarding time for new users (they are already familiar with the product before buying), and a greater than three times return on investment. Some of Instruqt's clients include mongoDB, Datadog and Okta.
After being bootstrapped since its founding, Instruqt has closed a Series A funding round led by Blossom Capital. This will be used to accelerate Instruqt's already impressive growth, to further develop its product and increase its headcount. As the software as a service continues to boom, Instruqt is well placed to grow a very significant presence in this space.
Freddie
Company Specialist at Welcome to the Jungle
Funding (1 round)
May 2023
$15.8m
SERIES A
Total funding: $15.8m
Leadership
Coert Baart
(CEO)Previously co-founded and was CEO and Senior Executive President at XebiaLabs. Before, was Sales Director with SAP and dawidenko.
Adé Mochtar
(CTO)Before co-founding Instruqt was a Senior Consultant for Xebia.