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Instruqt
Virtual product testing sandbox
- 21-100 employees
- B2B
- Market research
- SaaS
- Product Management
- DevOps
- Sales
- Hilversum, Netherlands
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Company mission
To enable buyers, sellers, and partners by removing barriers preventing people from experiencing what makes your product great.
45% employee growth in 12 months
Our take
While generic demonstration and sales pitches can help sell a SaaS product, in practice many companies want to know how it will work in their specific environment before they will commit. Instruqt exists to make this possible with a virtual sandbox which allows companies to demonstrate their products in a prospective buyer's software environment without the huge expense of time and resources this would usually involve.
Putting buyers in the driving seat like this is good for both parties - nothing is worse than a product that doesn't work as advertised - and Instruqt's customers are reporting large reduction s in sales times, a greatly reduced onboarding time for new users (they are already familiar with the product before buying), and a greater than three times return on investment. Some of Instruqt's clients include mongoDB, Datadog and Okta.
After being bootstrapped since its founding, Instruqt has closed a Series A funding round led by Blossom Capital. This will be used to accelerate Instruqt's already impressive growth, to further develop its product and increase its headcount. As the software as a service continues to boom, Instruqt is well placed to grow a very significant presence in this space.
Freddie
Company Specialist at Welcome to the Jungle
Funding (1 round)
May 2023
$15.8m
SERIES A
Total funding: $15.8m
Leadership
Coert Baart
(CEO)Previously co-founded and was CEO and Senior Executive President at XebiaLabs. Before, was Sales Director with SAP and dawidenko.
Adé Mochtar
(CTO)Before co-founding Instruqt was a Senior Consultant for Xebia.