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Intellimize

Website optimization & personalization

Intellimize logo
21-100 employees
  • B2B
  • Artificial Intelligence
  • Marketing
  • Machine Learning
  • Advertising
  • eCommerce
Downtown, San Mateo, CA

Company mission

To provide individualized and responsive website experiences to enable businesses to optimise conversion, such as purchases, to raise revenue.

Top investors

-38% employee growth in 12 months

Our take

Intellimize offers AI-driven website optimization to enhance user experiences, boosting engagement for businesses. The prevalence of personalization is evident, with 74% of users frustrated by its absence. As companies increasingly shift online, personalized experiences are crucial for revenue growth.

Despite a strong market, Intellimize faces formidable competition from startups like Optimizely and established players like Amazon's Personalize and Google's Firebase AI personalization. Carving a significant market share will be challenging.

Focusing on B2B websites offers Intellimize a distinct niche. The experienced founding team, including backgrounds from Yahoo, Microsoft, and Boston Consulting Group bolster this advantage. As well as the recent introduction of a no-code, cookieless, programmatic conversion rate optimization (CRO) platform. Showcasing Intellimize's adaptability to industry shifts and dedication to aiding brands during economic uncertainty.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Taking care of our team is our top priority, and we do so by offering comprehensive benefits
  • We believe that paid time off is an opportunity to refresh and reset—a vital part of fostering growth, creativity, and innovation
  • Productivity and collaboration can happen anytime, anywhere. So go ahead and work from home, work from the office, or both!

Company values

  • Customers: Our customers are our "true north," and we're dedicated to providing exceptional service every step of the way
  • Experience: We strive to make Intellimize the best professional experience of our careers - both in the job we do and the company we keep
  • Transparency: At Intellimize, we practice proactive transparency with ourselves, our customers, and all stakeholders
  • Humility: We are honest and humble, and we give credit where credit is due
  • Empathy: We come from a place of understanding, practising empathy with our customers, ourselves, and all of our stakeholders
  • Logic: Data and informed intuition drive our decision-making and allow us to rapidly test, learn and iterate on ideas across the board

Funding (last 2 of 5 rounds)

Jul 2021

$30m

SERIES B

Oct 2020

$12m

SERIES A

Total funding: $54m

This company has top investors

Leadership

After graduating with a BSE in Mechanical and Aerospace Engineering from Princeton, Guy completed an MBA from Stanford. They were VP of Global Marketing at Bright Roll and Head of Global Product and Vertical Marketing at Yahoo. Guy was the Head of Global Product and Industry Marketing at Twitter and was a Senior Associate for the Boston Consulting Group.

Jin Lim

(CTO)

Jin has a BA in Computer Science from Cambridge University. Before co-founding Intellmize, they also co-founded Blue Tiger Networks, a peer-to-peer trading platform and was the VP of Engineering for Yahoo, responsible for building a Yahoo-wide personalized recommendation platform.

Brian Webb

(Chief Architect)

After graduating with a Computer Science degree from UC San Diego, Brian co-founded Sportasy, a fantasy football startup that Yahoo acquired. Before Intellmize, Brian worked as a Senior Principal Architect for Yahoo, co-designing and developing Yahoo Recommends products.