Inuru

This is likely to prove a game-changer for the smart packaging market, which has been growing steadily over recent years. The focus of smart packaging to date has predominantly been on preventing food waste, but INURU’s solution broadens the OLED application range to prestige branded packaging. This should whet the appetite of deep-pocketed consumer goods companies, and indeed INURU made two limited-run OLED bottle designs for Coca Cola a few years ago. It’s curious that more brands have not, it appears, followed suit - so it may be the case that INURU’s solution is not yet fully scaleable.

INURU, however, appear to be in no rush to fully commercialise their solution just yet - and with good reason. The range of possible applications of this technology is dizzyingly broad, and INURU are wise to spend some time tinkering around. This innovation is likely to yield highly exciting, and potentially game-changing, fruit.