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Iona Mind
Mental health support app
- 1-20 employees
- B2C
- B2B
- Mental health
- SaaS
- Mobile
- Romford, UK
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Company mission
Our mission is to make cost-effective, evidence-based and personalised mental health support accessible to everyone
Our take
1 in 4 people experience a mental health condition each year, yet 70% receive no treatment or support. Traditional support models - which rely on in-person scheduled meetings - are often logistically difficult, making them unaccessible for many people.
Iona Mind is hoping to change this. The company are setting out to become the world's first FDA approved fully digital treatment for Anxiety and Depression disorders. They will be competing with the likes of Woebot Health, Pear Therapeutics, Limbix, and Big Health. In terms of strategy, Iona Mind is looking to go beyond its competitors in terms of cost-effectiveness, science-backed technology and personalisation, which it achieves through its Smart Personalisation engine.
Currently with both B2C and B2B offerings, which are not FDA approved, in the long run their main revenue will be from their clinical offering which will be paid for by health insurance companies or self-insured employers. To achieve this, Iona Mind need to complete clinical trials which they are in the process of setting up. ln doing so, the company will start the regulatory process towards becoming fully FDA approved.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- 25 days paid holiday per year
Leadership
Jonathan Miles Baker
(CEO)Previously COO & Head of Product at Simudyne and a Data Scientist at Special Products.
Phil Howson
(CTO)Ex-partner at XTX Markets and Mentor at Techstars.