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JOONE
Eco-friendly baby, child and maternal products
- 21-100 employees
- B2C
- Retail
- Lifestyle
- Sustainability
- Childcare
- Wellbeing
- eCommerce
- Gros-Caillou, Paris, France
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Company mission
To manufacture and sell baby care products of the highest possible quality whilst promoting radical transparency, sustainability and having a positive business attitude.
21% employee growth in 12 months
Our take
More and more people are aware of the impact of their purchasing choices on the planet, choosing sustainable options when they can, and will likely continue to do so. However, sustainable choices are not always easy to find. That is what JOONE aims to address. It is a brand of eco-responsible cosmetic and hygienic products for the whole family.
All products are manufactured in France, keeping the company's carbon footprint as low as possible. Furthermore, JOONE is the first to disclose its toxicological results, price structure and production videos for every product with its online platform DOORZ, which uses blockchain technology to trace all the components and fabrication events.
The company has seen a rapid increase in interest from parents across France, building a solid reputation for being the most transparent, cleanest brand for baby care. Now it is expanding to the UK to help parents make more eco-conscious choices
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Work from home opportunities
Company values
- Transparency
- Trust
- Truth
Funding (2 rounds)
Sep 2020
$10.6m
SERIES B
Jun 2018
$3.2m
SERIES A
Total funding: $13.8m
Leadership
Ph.D. and former university professor at UPEC. Executive MBA in 2016 at École des Ponts Business School.