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Joro
Personal carbon-cutting app
- 21-100 employees
- B2C
- Sustainability
- Social
- Mobile
- Downtown, Oakland, CA
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Company mission
To empower people to take climate action that matters.
Our take
It's difficult to find ways to reduce your carbon footprint. While we all mean well, it's difficult to track how much of an environmental impact our day-to-day activities have, let alone find ways to cut or offset it. Joro exists to change this with a mobile app. It tracks carbon emissions and offers solutions based on the user's spending habits.
Climate tech is a relatively new field and Joro has found a previously untapped market of environmentally-aware customers who want to live more sustainably but lack options. Joro charges a sliding-scale subscription for those who want to purchase carbon offsets through the startup, funding its operation by taking a percentage of the fee. As offsets are tricky for individuals to arrange, the approach has been popular, with 25% month-on-month growth in its user base.
Joro has recently completed a Series A funding round led by Sequoia. It will use this funding to hire new talent and develop new ways for its users to reduce their carbon footprints. It is also aiming to forge new partnerships with companies that are aligned with its vision and continue its rapid growth.
Kirsty
Company Specialist at Welcome to the Jungle
Company values
- Aim higher. We are creating a future in which all people contribute to and benefit from a thriving planet. Getting there will be hard, but that won’t stop us. We give a shit - about each other and our shared future
- Be curious, be rigorous. We encourage new ideas, and we test our ideas against reality. We have the courage to ask tough questions because we always want to improve.
- Pursue progress over perfection. All the ideals in the world won’t help anyone unless we act on them. We prioritize progress over perfection. We don’t just talk; we move forward, despite uncertainty.
- Rely on each other. We act with more than ourselves in mind. We reject the idea of “not my problem”. We cultivate diversity because it makes us better: none of us alone has all the answers. Together, we are creating a solution as big as the problem we face.
- Live lighter. The climate crisis is heavy. But living lighter is joyful, creative, and empowering. We create space to laugh, be humble, and embrace our full selves.
Funding (1 round)
Oct 2022
$10.4m
SERIES A
Total funding: $10.4m
This company has top investors
Leadership
Sanchali Pal
(CEO)Prior to founding Joro, was a Senior Consultant with Dalberg Global Development Advisors, and a Market Access Intern at Tesla.