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To redefine the industry and give every woman the hair colour she deserves.
Founded in February 2018 by the celebrity and expert colourist Josh Wood, this is a salon-inspired approach to home hair colour. It is a disruptive innovation in a $20 billion industry that has remained staid and unchanging, dominated by large corporates. It provides solutions to grow out grey hair, cover roots or maintain colour. Furthermore, products are ammonia-free and full of natural ingredients.
The company is supported by a team of London's top professional hairdressers, with expert guidance only a click away. Wood and his team use a digital platform to share his expertise around the world, providing advice and education for home hair colourists and salon visitors alike.
The Josh Wood Colour future looks promising. About 80% of women over 25 years old, colour their hair, with 75% of those doing it at home. Its products are stocked in several hundred Boots stores in the UK. The founder's 30 years’ experience in creating colour at his world-leading London salon, on high-fashion catwalks or for cutting-edge editorial and film, is contributing to the company's continued success.
Kirsty
Company Specialist at Welcome to the Jungle
Mar 2019
$6.5m
SERIES A
This company has top investors
Josh Wood
(Co-Founder)He began his career at Vidal Sassoon in Leeds, before moving to London and - 14 years later - moving to New York to assist Sassoon himself. He is a popular celebrity stylist and has collaborated with designers such as Marc Jacobs in catwalk shows. He eventually returned to London, opening the acclaimed Josh Wood Colour Atelier in 2011.
Jonathan Davies
(Co-Founder)Previously taught advanced level Business and Economics courses at a number of secondary schools and sixth form colleges in and around London. Former Held senior pastoral, departmental and whole school roles including Head of Year, Head of Department and Vice Principal.