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Joymo's mission is to create a platform for every superstars and passionate fans to come together through the power of real sport.
Sports teams of all sizes are increasingly realising the importance of online fan engagement in growing their fan bases and clubs. However, while major sporting teams have the leverage to negotiate big-money deals for their content, grassroots teams have no such option.
Joymo is democratising access to content creation for grassroots teams with an OTT streaming platform that allows them to directly monetise their IP on a pay-per-view or season ticket/annual basis.
The startup is beginning to attract significant audiences onto its platform. With this momentum, it is looking to pursue increasingly large partnerships with sports rights holders.
While Joymo’s product may be delivering for grassroots sports and their audiences, the startup will come up against significant entrenched interests in the sports media industry as it grows.

Kirsty
Company Specialist at Welcome to the Jungle
Feb 2023
$3.6m
SEED
Aug 2021
$2m
SEED
Michael Emery
(CEO)Previously Sales, Marketing & Export Director for Norwegian outdoor clothing company Skogstad Sport. Eight years previous experience from the international development/charity sector with specialization in donor management, high-level fundraising, communications and strategy.