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Just Insure

Telematics based, pay-per-mile, Auto insurance carrier

21-100 employees

B2C
Cars
Insurance
Analytics

Brentwood, Los Angeles, CA

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Company mission

Just Insure's mission is to to disrupt the US auto insurance industry by dramatically improving road safety and making car insurance more fair and affordable to millions of people.

Few candidates hear
back within 2 weeks

14% employee growth in 12 months

Our take

Just Insure is a user-based insurance startup looking to democratize access to car insurance. Many auto premiums are set according to discriminatory factors such as age and address, which can inflate a premium so prohibitively high that some drivers opt out of insurance altogether. In fact, cost is most frequently cited as the reason why over 10% of drivers across the US are uninsured.

Just Insure’s model looks set to change this. It offers pre-paid, 30 day liability insurance based solely on how well, and how far, a user drives. This should allow them to tap into a market of drivers previously frozen out by other premium calculation methods. Pre-paid coverage can be accessed for as little as $30, too, which could prove appealing to intermittent drivers.

The company are currently only available in Arizona, but have been expanding their coverage options. This could help them consolidate their product before a wider launch. With the usage-based insurance market seeing impressive growth, and expected to exceed a $100 billion global valuation by 2025, Just Insure could make real headway if they can carve out a solid niche.