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JustParent

Parental leave platform + insurance for SMEs

JustParent logo
1-20 employees
  • B2B
  • Childcare
  • SaaS
  • Social Impact
  • Wellbeing
London, UK

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Company mission

To create a new, fairer standard for parental leave by making sure parents of all genders get paid to spend time with their kids.

50% female employees

Our take

Support when starting a family is a major benefit that talent has come to expect when looking for the next step in their career. Employees have begun to recognise this and the number of postings offering enhanced parental leave for new parents has more than doubled year on year. However, this is beyond the financial means of SMEs who make up the majority of employers in the UK. JustParent offers a solution in a SaaS platform offering insurance-backed parental leave for their clients' employees.

While there are a number of SaaS startups focusing on employee benefits such as Fringe, Compt, Cherry and Origin, none have a direct focus on parental leave. Additionally as their platforms are not insurance based, this still leaves SMEs unable to afford the more expensive benefits. With a knock-on effect on workplace gender equality, employee wellbeing and overall retention for the majority of the workforce, there is a significant gap in the market that JustParent is well-positioned to fill.

JustParent is preparing to launch, offering access to its platform for early adopters. It is looking to onboard new talent to develop the product and expand its marketing reach. With a socially-aware solution to a major problem and an experienced and growing team, JustParent is well-poised to develop a significant business.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • 25 days holiday
  • 4.5 (mothers)/3 (non-birth parents) months new parent leave
  • £500 to pimp your home office

Company values

  • Equality
  • Generosity
  • Simplicity

Funding (1 round)

Nov 2022

$1.6m

EARLY VC

Total funding: $1.6m

Leadership

David Buxton

(Co-Founder)

I founded a fintech startup in 2011 that I sold in 2021. I spent a year learning to fly and looking for the next big opportunity. JustParent is what we've come up with.

Cecily Motley

(Co-Founder)

Previously founder of Motley London, an affordable jewellery company. Before that worked in The Art World ;)

Diversity, Equity & Inclusion at JustParent

Cecily Motley headshot

Cecily Motley (Co-founder)

  • Our reason for existing is to drive diversity in the economy and eliminate the gender pay gap. As part of that we aim to build an open and inclusive culture internally.
  • We provide generous parental leave benefits (it would be a bit strange if we didn't) to employees of all genders who become parents.
  • We believe that different perspectives give strength to an organisation and welcome applicants from any background.