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To provide customized financing, rewards, and support for creators so they can access and save more money as they grow.
-7% employee growth in 12 months
The creator economy is growing at a rapid pace, but it is still underserved by traditional banks. Karat solves this problem by offering financial services specifically tailored to digital creators and influencers.
Headed by veterans from McKinsey, Facebook, and Instagram, which has helped accelerate Karat's growth considerably. Focusing primarily on YouTubers and influencers, the company has tapped into a lucrative market, offering services like employee cards, ad spend management, and an encompassing rewards program that resonates well with content creators.
Notably, Karat recently secured substantial funding, with contributions from influential figures such as actor Will Smith's Dreamers VC and Ludwig. This fresh capital not only bolsters Karat's competitive stance against players like Creative Juice but also highlights the growing acknowledgement of the unique financial challenges faced by creators in the mainstream financial landscape. As the creator economy's value soars, estimated at $250B, Karat's approach to financial services positions it at the forefront of creator financial management.
Steph
Company Specialist at Welcome to the Jungle
Jul 2023
$40m
SERIES B
Jul 2021
$11m
SERIES A
This company has top investors