Keel

Providing new ways for businesses to build & run software

Keel logo
1-20 employees
  • B2B
  • SaaS
  • Automation
Westminster, London, UK

Company mission

On a mission to build a new way for businesses to build and run software. A platform where there is no distinction between the application and the infrastructure it runs on, where 90% of the code is written for you, and where common problems find simple and intuitive solutions.

Our take

Although developer tools offer a vast range of possibilities, it is still difficult for businesses to build quality software. Doing so requires high level of commitment and complex engineering work that can often be time-consuming and costly.

By providing the majority of the code and offering simple solutions, Keel aims to tackle this problem for businesses to create an easier, more streamlined process.

The company are well funded and backed by some of Europe’s best seed-stage VC’s. They are also led by experienced founders who have already worked together in building Europe’s fastest growing online pharmacy. The company are now focused on attracting talent and building their product.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Comprehensive private health insurance with Bupa
  • Access to accredited therapists for one-off or long term mental health support through Oliva
  • £1,000/year learning & development budget
  • Flexible time off when needed; whether it’s period pains, feeling down, or your child is sick. Whatever the reason, no need to justify or explain, just take the time off.
  • Maternity, paternity, adoption or shared parental leave 13 weeks at 100% pay and 13 weeks at 50%
  • 20 days emergency childcare a year + additional days during quarterly offsites
  • Tax-Free Childcare (in countries where available)
  • Minimum 33 days paid holiday, with a flexible upper limit
  • Pension - we pay 5% of your salary
  • Share options scheme to ensure everyone owns a piece Keel
  • Company card for any work related expenses, such as travel to and from an offsite, a team lunch or drinks, or your favourite stationary
  • Local salary sacrifice schemes where applicable (e.g. Cycle to work, Tax-Free Childcare and EV leasing for the UK)
  • Membership with Fertifa to support your reproductive health

Leadership

Tom Frew

(Co-founder & CPO)

Established the product, design and research teams at Echo (now LloydsDirect) taking the business from product market fit to Europe's fastest growing pharmacy.

Jon Bretman

(Co-founder & CTO)

A hands-on and product-minded technical leader with over 10 years experience in early/mid stage startups.

Benoit Machefer

(Co-founder & CEO)

People centric leader. Started at Apple to grow the iPhone business in Europe. Lately was CEO at Echo (now LloydsDirect) leading the company through hyper growth to reach £100m revenue runrate.