Kickoff

Remote wellness coaching platform

Kickoff logo
201-500 employees
  • Artificial Intelligence
  • Marketplace
  • Education
  • Fitness
  • Nutrition
Union Square, New York, NY

Company mission

To put a massive dent in the global obesity epidemic by helping millions of people build amazing businesses.

Top investors

40% female employees

21% employee growth in 12 months

Our take

For many, the biggest hurdles to high-quality personal training are price and location. Kickoff is changing that by connecting users with dedicated online personal trainers at a price that won't break the bank.

With Kickoff, users tap into a network of trainers and get paired with someone whose expertise and training style align with their goals. Coaches create personalized exercises and nutrition plans, which users can easily access via SMS and an app. And the results speak for themselves - 96% of users stay on the platform month after month, proving how effective and user-friendly Kickoff is.

To bridge the knowledge and motivation gaps, Kickoff offers daily guidance, feedback through photos and videos, and even live video training sessions. With 68% of adult Americans being overweight, the need for accessible, affordable fitness solutions has never been more urgent and Kickoff is here to help people not just meet their fitness goals, but change their lives.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Funding (last 2 of 3 rounds)

Jun 2022

$7m

SEED

Nov 2020

$3m

SEED

Total funding: $11.2m

This company has top investors

Leadership

John Gardner

(Co-Founder & CEO)

Previously spent 2 years at BuildZoom as an SVP. Prior to that, they were a Consultant at Bain & Company and Monitor Group.

Initially joined Kickoff as a Senior Software Engineer in 2021 before becoming CTO in 2023. Prior to this, they held Software Engineering roles at Hotel Engine and Sportrader.