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Kickoff

An AI-enabled wellness super app and coaching service

Kickoff logo
1-20 employees
  • Artificial Intelligence
  • Marketplace
  • Education
  • Fitness
  • Nutrition
Union Square, New York, NY

Company mission

Make life-changing coaching accessible, enabling millions of people to live healthier, happier lives

Top investors

40% female employees

21% employee growth in 12 months

Our take

For many people, price and location are major obstacles to finding high-quality personal training. Kickoff solves this problem by connecting users with dedicated online personal trainers at an affordable price.

Kickoff users have access to the company's extensive training network, and are paired with coaches whose training style and specialties suit them best. Coaches then construct daily exercise and nutrition programs, which the user can access via SMS and an app. Kickoff has seen an impressive level of users, with 96% of customers choosing to stay with the service month after month. This is a testament to the effectiveness and usability of the platform.

Kickoff combats the knowledge and motivation gap its users may feel by offering them daily guidance from their trainers, photo & video feedback, and the option to take part in live video training sessions. With 68% of the 250 million adult Americans overweight, the need for this kind of service has never been greater.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Unlimited vacation policy
  • 100% covered medical, dental, and vision insurance
  • Competitive Paid Parental Leave for parents
  • Budget for courses and professional development
  • Free Kickoff training for you and family
  • The most awesome team to build with!!

Company values

  • 🪑 Remember the 3 legged stool (client, coach, and company)
  • 📔 Simplify
  • 💜 Support each other and challenge assumptions
  • 🚀 Drive impact with 10x projects
  • 🧑‍🔬 Learn with B+ quality & iterate

Funding (last 2 of 3 rounds)

Jun 2022

$7m

SEED

Nov 2020

$3m

SEED

Total funding: $11.2m

This company has top investors

Leadership

John Gardner

(Co-Founder)

Connor Stauffer

(Co-Founder)

People progressing

Cameron joined as a coach, excelled, was promoted to Coach Manager, excelled again, was promoted to Operations Manager, kicked butt, and was promoted to Director of Operations!

Jonathan joined as a senior software engineer, kicked butt and was promoted to CTO!

Diversity, Equity & Inclusion at Kickoff

Cameron Linden headshot

Cameron Linden (Head of Operations)

  • Our mission is to make life-changing coaching accessible to all. Inclusion is core to all we do.
  • We have 2 or more managers review every single application carefully to minimize bias.
  • We encourage folks from every background to apply and proactively recruit employees and coaches with strong empathy with our diverse client base.

Endorsements

All

Meaningful work (2)

Opportunities to learn (1)

Autonomy (1)

Nice people (1)

Intelligent people (1)

Great work is recognised (1)

Team energy (1)

Strong leadership (1)

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