Kinly
Helping older people on their ageing journey
- 1-20 employees
- Healthcare
- B2C
- Social Impact
- Hammersmith, London, UK
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Company mission
To help older people live independently for longer.
Our take
Kinly is on a mission to support older people in accessing the benefits they are entitled to, such as the underutilised Attendance Allowance. Many benefits available to older people are overlooked by those eligible due to complex application processes.
The company approaches this issue by supplying specialist support via a single phone call that helps the company understand what benefits the client might be eligible for. Kinly then offers the client a range of products and services and handles the entire application process, only charging the client if their application is successful.
With an estimated 3.4 million eligible people not claiming the Attendance Allowance alone, Kinly has a huge potential pool of customers across the benefits spectrum. If it can get the word out, then its nothing-to-lose proposition and empathetic client-first approach could prove very lucrative, making it one to watch as it further develops.
Kirsty
Company Specialist at Welcome to the Jungle
Company values
- Championing older people - We ensure that older people are heard and not forgotten. We advocate for, and understand, their various ageing needs, so that each individual can age independently on their terms
- Accessible for everyone - We aim for broad societal impact, with services and prices that are widely accessible. When we work with older people, we are inclusive, approachable and welcoming
- Making life simple - We are here to make ageing easier and to simplify things that are complex. Our services are extremely user-friendly and designed with older people in mind
- Trust and security - We treasure the trust our clients place in us, and are here as a solid and dependable support. Our processes, databases and policies are built to be as safe and secure as possible
- Focusing on outcomes - We focus on delivering value for our clients, and only charge for our service when we achieve this. We are deep experts in what we do, and always put the client first
- Ending "digital divide" - We ensure that older people are not left behind. We empower those without access to the internet, or who find technology hard to use. We use technology to augment the best of human interactions
Leadership
Harry Franks
(Co-Founder)After helping to launch Deliveroo in the UK, Harry Co-Founded Zego (an insurance tech unicorn), where he served as CEO for 7.5 years. He has held various other strategy and advisory roles.
Arthur Wakeley
(Co-Founder)Previously Managing Director at Celadon Pharmaceuticals, Engagement Manager at McKinsey & Co., and an Investment Banking Analyst at Lazard.
James Blackburn
(CTO)Hands-on CTO with strong product and engineering experience. Founded & built own software development agency and SaaS start-up (Roseta.io), both successfully acquired.