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Klue
Competitive enablement software
- 201-500 employees
- B2B
- Enterprise
- Analytics
- Market research
- Business Intelligence
- SaaS
- Downtown Vancouver, Vancouver, BC
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Company mission
Klue's mission is to enable revenue teams with the insights they need to win, when they need it, and wherever they live.
Our take
The integration of market data into the many functions of enterprise has been a consistent trend in SaaS markets for a number of years. Klue is taking a similar approach for teams looking to understand competitive landscapes.
The startup is uniquely attempting to create a new category of ‘competitive enablement software’. Whereas other software companies sought to fix a company’s business intelligence needs or content placement strategies, Klue brings all of these services together under the lens of competitive positioning.
Klue plans to find ways to reduce the burden of collecting intel and also automate insights. The company wants to introduce deeper integrations with enterprise tools like Slack, Salesforce, Gong, Highspot and Gainsights.
The biggest risk facing the company is that their product is currently more enterprise friendly, supported by customer specialists. For the software company to achieve true scale, they will want to democratise access to competitive enablement with a self-serve software available to small businesses.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- We gather compensation benchmarking data across BC and Canada’s Tech Industry, and use that data to build a range for our current team and future talent based on skill, capabilities and potential
- Vacation. Unlimited Vacation. We want the team to prioritize wellness and avoid burnout. We want to also give individuals autonomy to choose how and when they take vacation. We understand and respect that everyone’s needs for time off are different, just like our team.
- Work-life integration: Hybrid work model, flexible working schedules, and a global team
- We currently have extended health benefits
Company values
- Builders
- Intellectually Curious
- Ambitious
- Objective Oriented
Funding (last 2 of 6 rounds)
Mar 2023
$2m
GRANT
Dec 2021
$62m
SERIES B
Total funding: $89.1m
This company has top investors
Leadership
Jason Smith
(CEO)Key roles include President at Vision Critical, a global market research software leader, and co-founder of Columbus Group, a digital agency pioneer acquired by TELUS. Advisor and consultant to early-stage companies. Stint as a VP at Electronic Arts.
Sarathay Naicker
(CTO)Prior to Klue, Sarathay rose to become the Chief Technologist at major cloud company, Sophos. Prior to that Sarathay was a senior developer at ActiveState until 2003.
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