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The future of visual commerce
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To help companies drive more sales using visual commerce.
According to Knexus, most companies waste their marketing budget on content that has no effect on the bottom line. Traditional KPIs are not useful when it comes to evaluating the marketing efforts since people can interact with a brand's content without being interested in it.
Visual Commerce is a marketing strategy that uses product visuals to trigger the emotions of prospects, which in turn increases their purchasing intent. Knexus is a visual commerce company aiming to help companies drive more sales by designing and delivering personalised experiences to the target audience.
The company aims to differentiate itself in the marketing industry by helping companies deliver hyper-targeted content to different categories of buyer profiles in order to match the most relevant content with the right person and encourage prospects to make the buying decision faster. The company counts Johnson's, O2 Telefonica and Zyrtec among its clients.
Kirsty
Company Specialist at Welcome to the Jungle
Graeme Foux
(CEO)Previously Senior Partner at DiamondCluster for 2 years and CEO at Knexus Community for 7 years.