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Knotch
Marketing technology for content driven brands
- 21-100 employees
- B2B
- Marketing
- Content
- Analytics
- Digital Media
- Business Intelligence
- SaaS
- Data Analysis
- Civic Center, New York, NY
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Company mission
To bring a more transparent feedback loop between consumers and brands online.
-21% employee growth in 12 months
Our take
Knotch presents a SaaS content intelligence platform tailored for marketing and content teams. The platform merges data insights, helping teams to better plan their content and gauge its impact on their targeted audience.
Although the catchphrase "Content is King" might have lost some of its novelty, its core significance remains undiminished. In the past, companies often generated content abundant in keywords but lacking a definitive direction or effect. A solution like Knotch's allows companies to devise strategies with more focus.
Established in 2015, the company has amassed an impressive client base, including notable names like Amazon, Facebook, Salesforce, Walmart, and Ford. As the frontrunner in the content intelligence sector, Knotch's future expansion hinges on its capacity to maintain its competitive edge through the creation of novel products and ventures into emerging markets.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Medical, dental, and vision plans
- $300 monthly reimbursement towards mental health wellness, professional development and food costs
- One Medical membership for you and your family (where applicable)
- $200 reimbursement to help you build your at-home office
- 12+ paid holidays and unlimited time off
- Equity option grants for full-time employees
- 401k through Principal
- Spot bonuses & equity grants to over performers
- Growth opportunities & internal mobility
- Support for charity matches often and encourage employees to get involved in their communities
Funding (last 2 of 7 rounds)
Jan 2019
$20m
SERIES B
Sep 2016
$10m
SERIES A
Total funding: $48.2m
This company has top investors
Leadership
Anda Gansca
(CEO)Board of Directors member at Effie Worldwide, the global marketing nonprofit, and former US Representative for the Skolkovo Foundation. Before co-founding Knotch in 2013, they founded a number of NGOs and student initiatives - Emerging Silicon Valleys, Stanford US-Russia Forum, and New Horizons.
Aron Tzimas
(Chief Creative Officer)Co-founder of famed NYC bakery Supermoon Bakehouse, former Designer at The Anatomy - one of Melbourne's most celebrated hand-crafted design shops. Former Art Director at food magazine GRAM.
Diversity, Equity & Inclusion at Knotch
- Diversity manifesto
- Documented equal pay policy
- Highly diverse management team
- Knotch is a M/WBE company and we always put people first
- Mean gender pay gap below 10%
- Unconscious bias training since 2020
- Diversity Employee Resource Groups including, but not limited to: 1. Ladies of Knotch 2. BIPOC (Black, Indigenous and People of Color) at Knotch 3. LGBTQ+ at Knotch 4. Engineer Culture Committee 5. Culture C
- Hiring Practices that Promote Diversity: We push to seek talent through diverse sourcing and use Lever to collect optional EEOC and Diversity Survey responses so that we can benchmark and exceed our own equal hiring initiatives