KoRo
Non-perishable foods in bulk
- 501-1000 employees
- B2C
- Food
- Nutrition
- Consumer Goods
- Wellbeing
- eCommerce
- Schöneberg, Berlin, Germany
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Company mission
To deliver everyday feel good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products.
Our take
KoRo (Korodrogerie), a food company specialising in high-quality non-perishable items such as nut butters and nutritional supplements, distinguishes itself by offering competitively low prices. The company achieves this by sourcing products directly from producers, adopting simple packaging, selling in bulk, and employing a direct-to-consumer (D2C) sales strategy.
This model has proven advantageous for KoRo on multiple fronts. As the trend toward online consumer engagement continues to rise, the company benefits from avoiding costly intermediaries and directly reaching customers. This approach has allowed KJoRo to establish a broad international customer base spanning 16 European makers, tapping into the evolving preferences of today's consumers.
Moreover, KoRo leverages its D2C model to compete directly with premium brands, emphasising another unique selling proposition - sustainability. While fair trade and organic products often come with higher price tags, KoRo's streamlined design and wholesale strategy result in reduced packaging usage and lower emissions. This commitment to sustainability, combined with affordability, positions KoRo as a formidable player in the market, contributes to the brand's rapid growth.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 8 rounds)
Feb 2025
$5.9m
SERIES C
Nov 2024
$40.9m
SERIES C
Total funding: $138.2m
Leadership
Florian Schwenkert
(CEO)Florian joined KoRo in 2020 as COO & MD, becoming Co-CEO in 2023 and CEO in 20234. Prior to this, he was the COO of Push! Founders.
Dr. Daniel Kundt
(CFO & MD)Daniel joined KoRo in 2021 as the Head of Finance, becoming CFO and MD in 2024. Previously, he was a Lecturer of Corporate Finance at The Berlin School of Economics and Law. He also spent nearly 4 years at PwC Deutschland in various roles, including Chief of Staff to the Managing Director and Assurance LEader Germany & Europe.
Steffani Busch
(COO)Prior to joining KoRo in 2025, Steffani was an Executive Director of Operational Excellence at FIEGE. She was also the COO of Westwing for over 2 years and the Head of Supply Chain Management, Fresh and Prime Now at Amazon for 2 years.