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To become Europe’s leading supplier of food and products.
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KoRo (Korodrogerie), a food company specialising in high-quality non-perishable items such as nut butters and nutritional supplements, distinguishes itself by offering competitively low prices. The company achieves this by sourcing products directly from producers, adopting simple packaging, selling in bulk, and employing a direct-to-consumer (D2C) sales strategy.
This model has proven advantageous for KoRo on multiple fronts. As the trend toward online consumer engagement continues to rise, the company benefits from avoiding costly intermediaries and directly reaching customers. This approach has allowed KJoRo to establish a broad international customer base spanning 16 European makers, tapping into the evolving preferences of today's consumers.
Moreover, KoRo leverages its D2C model to compete directly with premium brands, emphasising another unique selling proposition - sustainability. While fair trade and organic products often come with higher price tags, KoRo's streamlined design and wholesale strategy result in reduced packaging usage and lower emissions. This commitment to sustainability, combined with affordability, positions KoRo as a formidable player in the market, contributing to the brand's rapid growth.
Kirsty
Company Specialist at Welcome to the Jungle
Nov 2024
$36.8m
SERIES C
Apr 2023
$21.1m
SERIES B
Piran Asci
(CEO)Launched KoRo alongside completing a Master's in Mathematics at the Freie Universität Berlin.
Constantinos Calios
(CEO)Studied Law at the Freie Universität Berlin alongside launching KoRo.
Marketing
Finance, Legal & Compliance
Sales & Account Management