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Kroo's mission is to make personal and social finances move at the speed of life.
Kroo's digital-only current account allow users to control spending, track expenditure and create groups between friends to settle bills. The company is establishing itself as a bank with a social conscious by offering degradable cards, a tree planting scheme, and donating a percentage of its profits to social causes.
In 2022, Kroo became a fully authorised retail bank. This means the company can offer its 20k+ customers personal current accounts, overdrafts, loans and savings, which will be key in setting Kroo apart in the FinTech industry.
Ultimately, Kroo wants to change the relationship people have with money by helping them overcome the anxiety and awkwardness when they engage with their social finances. They are doing that by building a digital bank that truly accommodates the way people live their lives and is dedicated to connecting a person’s finances to their social world. This is further exemplified by its crowdfunded venture capital round in November 2023 which allowed customers and investors to buy for as little as £10. This investment strategy
Freddie
Company Specialist at Welcome to the Jungle
Nov 2023
$1.9m
LATE VC
May 2022
$33m
SERIES B
This company has top investors
Nazim Valimahomed
(Chief Product and Design Officer)Studied Economics & Actuarial Science at Western University. Previously Chairperson at Publicis Media for 5 years. Former CEO of Kroo before moving onto new role.
Tim Brown
(Chief Creative Officer)Previously Senior Art Director at BBDO Worldwide for 2 years and Executive Creative Director at McCann for 3 years.
All
Challenging work (1)
Open and honest communication (1)
Focus on employee wellbeing (1)
Kroo genuinely cares about its staff. Good benefits package but also regular updates and improvements. Employee wellbeing is a big part of the company culture, and it makes it an amazing place to work.
Product
Focus on employee wellbeing
Oct 2022
Transparency across teams ensures everyone feels welcome and individual opinions matter. Regular all hands meetings bring everyone together to share what different teams are working on. Open attitude towards sharing of knowledge means it's easy to learn about different areas of the business.
Product
Open and honest communication
Oct 2022
There was a steep learning curve when I joined, having not come from a retail banking background, but there's a lot of internal support and it's an exciting place to work. A great balance between learning new skills and being able to apply my existing experience.
Product
Challenging work
Oct 2022