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Lassie
Preventive pet insurance
- 21-100 employees
- Fintech
- B2C
- Insurance
- Pets
- Norra Djurgården, Stockholm, Stockholm County
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Company mission
To help people care for their dog or cat, both before and after the injury occurs.
Our take
Lassie is aiming to disrupt the pet insurance space with its preventative, mobile app-based insurance for dogs and cats. The idea is to make insurance easier for pet owners, collecting all their policy information in one accessible place, as well as supplying information for them to help their pets lead healthier lives.
Developed in close collaboration with veterinarians and animal care experts, the app gives users access to courses and tips tailored to the breed of their animal, including information on any conditions and diseases that are more prevalent in that breed. The insurance policies are provided by Dina Försäkring, with Lassie acting as an intermediary in that regard.
The pet insurance space is certainly ripe for innovation, with traditional policies often inadequate and confusing, and this is clear in the fact that Lassie is the highest rated pet insurance on Trustpilot. Recent Series B funding will be used to develop Lassie’s team and products, such as its in-app sale of health products for pets, and expand beyond its core bases of Germany and Sweden.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Opportunity to join a company at the forefront of a booming market at an early scale-up phase
- Flexible, dynamic, and playful company culture, where each person has an important part in a fun-loving and supportive team
- Work with a product and brand that wow customers, and makes the world a better place for our furry friends
- Urban Sports membership
Funding (last 2 of 4 rounds)
Nov 2023
$24.2m
SERIES B
May 2022
$11.6m
SERIES A
Total funding: $38.5m
This company has top investors
Leadership
Hedda Båverud Olsson
(CEO)Has worked as an Investment Professional at EQT Group and a Management Consultant at McKinsey & Company.
Sophie Wilkinson
(COO)Spent 13 years working at If Insurance, ultimately as Head of Animal Insurance.
Johan Jönsson
(CTO)Has a wealth of experience in software development, including at Soundtrap, Svenska Spel, Ecster, Kambi and King.