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Latana
Brand tracking software
- 21-100 employees
- B2B
- Enterprise
- Marketing
- Analytics
- Machine Learning
- SaaS
- Data Analysis
- Kreuzberg, Berlin, Germany
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Company mission
Latana's mission is to enable organizations of any size to accurately measure and track how people perceive their brand.
Our take
The e-commerce boom has had a twofold effect on audience targeting. On the one hand, it’s led many brands to pivot to a D2C model which requires a much sharper focus on consumer preferences. On the other, it’s given these consumers the ability to shop around more easily, making them harder to pin down. Consumer insights platform Latana aims to square that circle, using mobile micro-surveys to help companies gauge consumer sentiment about their brand.
The company has already racked up a substantial customer base that includes Duolingo, Headspace, and Monday.com since spinning off from parent company Dalia Research in 2019. It may need this strong foundation going forward, as the market is competitive.
Qualtrics is a behemoth operating in the space, and smaller startups like Remesh and Dynata are smaller outfits that Latana will need to skillfully distinguish itself from going forward. It is well placed to do so after securing series B funding, which will be used to scale its SaaS offering, as well as expanding its product offerings through further R&D.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Focus day - Focus Day is a day dedicated to no meetings so we can reduce interruptions and accomplish deep work and intensive problem-solving
- Health & Fitness - We want you to stay healthy, sharp, and on the move. That’s why we contribute up to €500 per year to your fitness and commuting fund. We also provide free sessions with mental health expertis via our collaboration with Spill
- Lifelong learning budget - Besides reimbursing up to €1000 per year for educational expenditures, we also live by the motto “Help Each Other Grow”. This means that we look into our team member’s strengths and (hidden) talents and enable you to realize your ambitions, dreams, and professional goals. We also offer in-house coaching, which every team member can avail of
- Growth initiatives - We support our team members to grow both personally and professionally. Our dedicated People Team has set up a number of initiatives to help you do so from focus days and Share & Learn sessions with the team to access to mental health tools
- Sick leave - Latana recognizes that mental health is also health. If you feel mentally not able to work, we offer the ability to call in a sick day. Take care of yourself!
- Team events - We not only work closely together but also love spending quality time with each other outside the office. We try to be as creative as possible when it comes to planning our monthly team events. Past events have included cooking with refugees, custom pub quizzes in the office, and public speaking jams. And the cherry on top? Two company boats that allow for some great experiences along the River Spree!
- Remote-hybrid work model - Latana offers a remote-hybrid model which is the best of both worlds. There is access to our headquarters in Berlin where you can meet with team members to brainstorm and socialize, as well as the ability to work remotely. We strive to offer an environment with great work-life balance
- Meditation sessions - Weekly remote mindfulness meditation for the team to meet under the guidance of a coach to quiet the mind. We also host a slack channel where questions can be asked and answered asynchronously
Company values
- Create A Positive Impact: We enable all kinds of organisations to make smarter and more informed decisions to improve our collective way of living
- Help Each Other Grow: Our team is interdependent. We celebrate success as a team, address our mistakes collectively and above all, help each other grow
- Challenge Ourselves: To be successful, we step out of our comfort zone, go the extra mile, ask tough questions, get our hands dirty and turn challenges into opportunities
- Get Stuff Done: We are pragmatic. We get shit done right, even if it means going back to the drawing board
- Take Responsibility: No excuses, if we want to see an initiative become a reality, we step up to the plate and take ownership
Funding (2 rounds)
Sep 2022
$37.9m
SERIES B
Jan 2017
$7.4m
SERIES A
Total funding: $45.3m
This company has top investors
Leadership
Nico Jaspers
(CEO)Previously a Research Officer at the The London School of Economics, then the Freie Universität Berlin, before moving on to co-found Dalia Research. This company later led to Latana.
Diversity, Equity & Inclusion at Latana
Ebe (Porter)
- Latana is committed to providing a respectful, safe, and inclusive workplace. Diversity at Latana means fostering a workplace in which individual differences are recognized, appreciated, and respected in ways that fully develop and utilize each person’s talents and strengths. We pride ourselves on working with the best and we know our company runs on the hard work and dedication of our talented employees
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