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Latchaid

3D animated app for breastfeeding

Latchaid logo
1-20 employees
  • B2C
  • Personal health
  • Childcare
  • Mobile
  • Kids
  • Femtech
Kemble, UK

Company mission

LatchAid's mission is to use smart technology to support women during their breastfeeding and early motherhood journey.

Our take

New mothers often face a lack of support or information when it comes to breastfeeding, which can lead to physical pain and poor mental health. LatchAid tackles this problem by showing women how to breastfeed in a way that works for them.

LatchAid is headed up by an impressive team of experienced mothers, software developers and Oscar-winning VFX experts. Their sleek, easy-to-use app combines first-hand parental experience with industry-leading 3D animations that support the learning of breastfeeding skills.

LatchAid's app has has been trialled by the NHS in the UK, and the company recently received a sizeable grant. Scaling their staff and marketing efforts will be an important part of LatchAid's success.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Flexible working; at LatchAid we take pride of supporting work-life balance and family commitments, most of our team are working parents
  • Remote working
  • Share options (taking ownership of a rapidly growing tech start-up)
  • 25 days annual leave
  • Up to 5% pension scheme
  • New company laptop and phone
  • Learning & development funding and support
  • Enhanced parental leave
  • Free access to the LatchAid apps and expert webinars (for yourself and your friends, families)

Funding (last 2 of 3 rounds)

Dec 2022

$0.2m

GRANT

Apr 2022

$0.7m

SEED

Total funding: $1m

This company has top investors

Leadership

Previously worked as a Senior Software Engineer at ArtVPS Ltd, and as an R&D Software Engineer at Framestore.