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Launchmetrics
Luxury brand performance platform
- 201-500 employees
- B2B
- Marketing
- Analytics
- SaaS
- Cloud Computing
- Flatiron District, New York, NY
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Company mission
To help fashion, luxury, and beauty brands make smarter decisions for the future.
Our take
While there is a multitude of tools that track business and financial performance, Launchmetrics combines these to provide an end-to-end solution to measure brand performance. Its flagship product provides optimization and analytical tools that enable decision makers to make smarter decisions around their branding efforts, and to increase market visibility and revenue.
For fashion, luxury, and beauty industries, the brand is the most important financial asset, with enterprises spending upwards of $250 billion per year on activities directly linked to brand reputation. Launchmetrics has effectively tapped into this market, powering the majority of global fashion shows with a growing customer base including Dior, Fendi and Shiseido.
Its acquisition of DMR, its main competitor, cemented the company's position as the undisputed category leader in brand performance. In 2024, it was announced that Lectra (a major player in the fashion, automotive and furniture markets) would acquire the majority of the capital of Launchmetrics, a partnership which will allow Launchmetrics to accelerate the development of its offering on a global scale.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Team Building: Global Off-sites, Happy Hours, Off-topic Slack Channels, Dog Friendly Workplace 🎉
- Work-Life Balance: Generous Time Off, Flexible Working, Frequent Workload Check-ins 🌴
- Health & Wellness: Health Benefits, Paid Parental Leave, Team Retreats, Group Yoga & Meditation Sessions 🧘
- Diversity & Inclusion: Employee Resource Groups, LGBTQ+ Chapter, Diverse & Inclusive Hiring Process ❤️
Company values
- #WeAreOneTeam ☝ - We embrace diversity, promote internal skills and always remember to check our egos at the door
- #WeAreCustomerFocused 💜 - We walk in their shoes and never forget that our own success goes hand in hand with theirs
- #WeAreExperts 🤓 - We never stop learning and apply high standards of excellence and quality to everything we do
- #WeAreInnovators 💡 - We seek innovations that make a difference and encourage change
Funding (last 2 of 6 rounds)
Sep 2018
$50m
LATE VC
Mar 2015
$15.5m
SERIES E
Total funding: $85.1m
Leadership
Michael Jaïs
(CEO)Co-founder of Leonard Logic, and has experience as COO for IO MEDIO.
Articles
Jobs (6)
Marketing
Sales & Account Management