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Lex
Social app for queer community
- 1-20 employees
- B2C
- Social
- Dating
- Social Media
- Community
- Civic Center, New York, NY
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Company mission
To be a welcoming space for conversation and expression - where LBGTQ+ folks can build relationships, have fun, and belong.
Our take
Lex is a social app for the queer community that was founded in 2020. Through its platform users can announce meetups, find events, share poetry and jokes, have discussions, connect for hook-ups and dates, and more.
The idea for the app was based off lesbian personal ads of the eighties, and its original direction was more that of a dating app, but a 2023 brand refresh has seen the company broaden the scope of its product to focus on "friends and community."
Interestingly, this new direction has raised concerns from many users, who do not wish the app to shy away from its raunchier roots. While it remains to be seen how far this changing focus goes, the additional social capabilities of the app should certainly pull in a wider range of users, and could very well present a rich opportunity for Lex to grow.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Budget for home office set up
- Medical & dental insurance
- Unlimited vacation (with guidelines)
- Flexible hours
- Every other Friday off
- Equity based on experience
- Day after Pride off, Birthdays off
Company values
- A Team of Lovers Cannot Lose - We are a team who love and respect each other and the community we are building for. When our roots stem from a place of love and understanding, we can create a space for queer love and friendship that simply cannot lose!
- Embrace Queerness - Embrace queerness as a value. We think differently and work creatively. We embrace our queerness, we work beyond the binary. We embrace what is experimental and non-traditional
- Collaborate with Kindness - Working together with honest, kind communication to find the best solution. We have the ability to compromise, to bend and be flexible with our ideas. We invite respectful feedback from our teammates and our community
- Be Confident & Proud - We take care to research and ideate our ideas in an effort to produce top-notch work. We stand proudly behind what we produce as a team and individually
- Build Quality and Be Scrappy - We work hard to bring an exceptional product to an undervalued audience. We have high standards for quality, and push ourselves to be innovative and creative. As a young company, we get there by thinking quick on our feet, being iterative, and doing the best we can with minimal resources
- Make Calm & Thoughtful Decisions - We prioritize our rest and welfare, so that our minds and bodies are healthy enough to keep producing the best product out there. We are not impulsive. Rather, we make informed decisions backed by data, research, and the needs of our community
Funding (2 rounds)
Oct 2023
$5.6m
SEED
Jul 2020
$1.5m
SEED
Total funding: $7.1m
This company has top investors
Leadership
Kel Rakowski
(CEO)Ran the Instagram account h_e_r_s_t_o_r_y for 5 years, showcasing Herstoric Lesbian Imagery from the 1800s - 2000s. At the same time, worked as Photo Director for Metropolis Magazine.
Marketing Advisor for Sexual Wellness at afterglow. Board Member at Sad Girls Club. Previously founded Always Golden, a brand and marketing consultancy, and was Head of Growth Marketing for D2C Healthcare at Tia.
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