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Lick

Designer wall paint & wallpaper

Lick logo
21-100 employees
  • B2C
  • Lifestyle
  • Design
  • Interior design
  • eCommerce
Brixton, London, UK

Company mission

Lick's mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects.

Top investors

-15% employee growth in 12 months

Our take

Since launching in 2020, it has been Lick's mission to transform the sector, meeting modern consumers’ demands, with today’s shoppers actively favouring brands developing sustainable products. The decorating market for the most part is still unsustainable; from the tools and products to how they are created and the packaging they arrive in, Lick is leading the way in innovation.

The LickPro Tools range has been built with sustainability and durability in mind. From rollers and brushes to dust sheets, paint trays and kettles, all materials are recycled, recyclable and reusable, encouraging users to hold on to their tools for future projects.

Lick offers home delivery of supplies, paints and wallpapers, aided by video consultations with colour specialists. It has a carefully curated collection of durable and pigment-rich paint colours and wallpaper designs. The company is tapping into the global paint & wallpaper market, which is worth ~$93bn a year and growing, by tackling a small online market with only 4% of people previously buying paint online.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Birthday off
  • Budget for Lick products
  • Relaxed work from home policy
  • 26 days holiday (excl. bank holidays)
  • Work from home opportunities

Funding (last 2 of 3 rounds)

Jun 2021

$22m

SERIES A

Aug 2020

$3.8m

SEED

Total funding: $26.9m

This company has top investors

Leadership

Previously VP International Growth at Airtasker and Commercial Lead at Yubl.

Sam Bradley

(Ops Director)

Also founder of Rol Modol - bicycle and lifestyle brand for her. Most recently worked at Airtasker and Feast It.