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Lick's mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects.
-15% employee growth in 12 months
Since launching in 2020, it has been Lick's mission to transform the sector, meeting modern consumers’ demands, with today’s shoppers actively favouring brands developing sustainable products. The decorating market for the most part is still unsustainable; from the tools and products to how they are created and the packaging they arrive in, Lick is leading the way in innovation.
The LickPro Tools range has been built with sustainability and durability in mind. From rollers and brushes to dust sheets, paint trays and kettles, all materials are recycled, recyclable and reusable, encouraging users to hold on to their tools for future projects.
Lick offers home delivery of supplies, paints and wallpapers, aided by video consultations with colour specialists. It has a carefully curated collection of durable and pigment-rich paint colours and wallpaper designs. The company is tapping into the global paint & wallpaper market, which is worth ~$93bn a year and growing, by tackling a small online market with only 4% of people previously buying paint online.
Kirsty
Company Specialist at Welcome to the Jungle
Jun 2021
$22m
SERIES A
Aug 2020
$3.8m
SEED
This company has top investors
Lucas London
(CEO)Previously VP International Growth at Airtasker and Commercial Lead at Yubl.
Sam Bradley
(Ops Director)Also founder of Rol Modol - bicycle and lifestyle brand for her. Most recently worked at Airtasker and Feast It.