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Life Supplies' mission is to convert one million households to sustainable consumer goods.
50% female employees
Refillable beauty products were big on the market in the '90s from brands like The Body Shop and Faith in Nature. Now they’re having a resurgence, as modern customers are looking to cut down on their use of plastics. Mainstream brands like Aldi and Asda are trialling in-store refill stations, and consumer appetite is reported to be up across the board. So Life Supplies is set to launch at a great market moment.
Whilst the company is still in stealth mode, it’s promising to tackle the issue of spent plastic bottles from bathroom products. Life Supplies’ solution is plant-based refillable containers - but beyond that it’s holding its cards close to its chest, other than to suggest that the concept will be extended to other products in future.
This means it’s tough to tell how Life Supplies intends to differentiate itself from bathroom refillable providers like, for example, Plaine Products, fiils, or indeed The Body Shop.
Kirsty
Company Specialist at Welcome to the Jungle
James Mishreki
(Founder & CEO)Previously a professional poker player, subsequently founded Competitor Monitor, and Skin + Me where he also serves as Chairman alongside being CEO at Life Supplies.