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Linjer
Sustainably-made jewelry & accessories
- 1-20 employees
- B2C
- Sustainability
- Fashion
- eCommerce
- Sheung Wan, Hong Kong Island
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Company mission
To make beautiful jewelry at fair prices.
Our take
Linjer reconciles the difficult choice between fast fashion and luxury brands by creating high-end quality jewelry at affordable prices. It does this by selling to customers directly online, thus narrowing the profit margin required when selling through third parties.
Impressively, the company sells it products at roughly half the price of luxury brands but claims to retain the same level of quality. A stand-out feature is its commitment to sustainable practices, choosing to use eco-friendly and long-lasting materials as well as ethically sourced gemstones and lab-grown diamonds.
The company has an impressive founding story, created from $20,000 in savings and growing into an 8-figure revenue company without seeking further investment. It has bought various D2C brands to grow its portfolio, whilst also launching Peak21, a private equity group in the same market. With plenty of publicity and a huge buyer base, Linjer shows no signs of slowing down.
Steph
Company Specialist at Welcome to the Jungle
Company values
- Meritocracy
- Humility
- Agility
Leadership
Jennifer Chong
(CEO)Also the Chairwoman of Peak 21. Previously worked in International Strategy and Operations at Square. Was also a Senior Consultant at Oliver Wyman and a Researcher in International Health at MIT Innovations.