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Linktree

Platform to connect your entire online ecosystem

Linktree logo
201-500 employees
  • B2C
  • SaaS
  • Social Media
  • Data Integration
Collingwood, VIC

Company mission

To connect audiences to all of your content with just one link.

Top investors

-33% employee growth in 12 months

Our take

Linktree emerges as a response to Instagram's initial limitation on incorporating clickable links within posts, offering users a solution to guide their followers' online interactions. The platform allows users to create one evergreen link to their Linktree profile that can be edited to included links to differnt content.

What truly distinguishes Linktree is its role in shaping a new market segment upon its inception and its sustained dominance, capturing an impressive 90% of the market share within its niche. Its adaptability proves to be a significant asset, catering to a diverse array of industries, including real estate, wellness, music, politics, and healthcare. This flexibility, coupled with its established presence and user-friendly interface, has solidified Linktree as a premier choice for brands and individuals looking to curate their online presence seamlessly.

In early 2002, Linktree achieved Unicorn status through a highly successful funding round, attesting to its enduring impact and viability in the tech landscape. With a global user base exceeding 30M, the platform boasts partnerships with renowned brands such as aShopify, Facebook, TikTok, YSL, and HBO. As Instagram evolves to permit multiple links in users' bios, Linkree faces new competition. However, Linktree's proven track record, coupled with its continuous innovation, positions it as a formidable player, capable of providing distinctive value beyond the basic multi-link functionality.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • We recognize that our team are individually unique and have designed our benefits with this in mind. Each person has an annual allowance of $4,900 USD (pre-tax, pro-rata based on start date) to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, green energy - the choice is theirs!
  • 401k matching up to 6%
  • We provide top-flight medical, dental, vision, disability and life insurance - we cover 100% of your monthly premiums (and 80% for your dependents)
  • Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together
  • We have a paid 18-week parental leave program that is inclusive of birth and non-birthing parents and supports the whole parenting lifecycle. We also offer 4 weeks of paid leave for early pregnancy loss and the full parental leave for later pregnancy loss, in addition to a support program
  • We are proud to offer all regular full-time and part-time employees 20 hours paid volunteering leave per calendar year
  • Flexibility is at the core of Linktree, so whether you prefer fully remote, the office, or a bit of both, the choice is up to you. We trust you to get the work done
  • We have several diversity and inclusion initiatives underway, including a D&I council, training for all staff on neurodiversity, unconscious bias, and the incorporation of a transpositive inclusion policy
  • We prioritize our team's mental health, with all employees having free access to Uprise, including 1:1 coaching sessions from qualified psychologists or counsellors

Company values

  • Collaboration
  • Diversity
  • Inclusion
  • Flexibility

Funding (last 2 of 3 rounds)

Mar 2022

$110m

SERIES B

Mar 2021

$28.9m

SERIES B

Total funding: $149.6m

This company has top investors

Leadership

Alex Zaccaria

(Co-founder & CEO)

Previously Director at Bolster Music, Happy Hobo and Bolster Group and Operations Manager at Dominant Music for 7 years.

Anthony Zaccaria

(Co-founder)

Previously Account Manager at The Sound Alliance for 2 years, Director at Bolster Group for 6 years and Account Director at Native Digital for 8 months.

Nick Humphreys

(Co-founder)

Previously Creative Director and Founder at Bolster Group for 9 years and Graphic Designer at Common Trolls Records for 1 year.