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To make sure every dog, cat and horse lives their most active life, for life.
Over half of UK petowners are spending more on premium and high-nutrition food nowadays. This reflects a growing focus - especially among the younger generation - on pet wellbeing. It may too reflect a focus on avoiding costly medical bills through preventative care. In either case, it’s helped pet supplement company Lintbells grow substantially over the past decade.
Lintbells is now touted as the leading UK pet supplement provider, with its modest but popular roster of products including YuMOVE, YuMEGA, and YuCALM consistently securing top ranking in the multi million pound market. This popularity among petowners has been astutely won with careful marketing, and now with Lintbell’s pivot to subscription offerings, the company is making good strides to cement their base.
The next step was expansion to the equally growing and attentive market of petowners in the US. Lintbells launched their flagship YuMOVE there a couple of years ago - but it’s hard to determine how much of a splash it made in a region where competition is fierce. Under new leadership from ex Coca-Cola executive Fiona Shaw, however, Lintbells is in a strong position to firm up its international standing.
Steph
Company Specialist at Welcome to the Jungle
John Howie
(Chief Innovation Officer)Worked as a Monsanto Cereals Business Manager, and then moved into planning at Sudler & Hennessey. Subsequently worked as MD of Howie Consulting.