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Litmus
Email marketing platform
- 201-500 employees
- B2B
- Productivity
- Marketing
- SaaS
- Central Square, Cambridge, MA
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Company mission
To empower marketers to send great email, every time, to create a world where everyone has meaningful and relevant experiences with their chosen brands.
Many candidates hear
back within 2 weeks
39% female employees
5% employee growth in 12 months
Our take
Having an effective way of verifying content that reaches consumers makes for more efficient advertising. Litmus is a testing service that allows for marketing professionals to test, analyze, and improve emailed content. They now have more than 700,000 users across multiple industries, including 80% of the Fortune 100 companies.
Litmus provides a variety of features for email marketers. Clients can test content to seek how the audience appropriate it and strengthen content accordingly. Content can be viewed based on readership to identify what content works and what content is lacking. Most importantly, Litmus’ analytics are applied across digital platforms, including search, social and paid campaigns, to improve marketing performance.
With Litmus’ innovative effort to use codeless campaign building, they are poised to continue their growth within the multi-billion dollar advertising industry. Sedinblue, Mailchimp and MailerLite are among the primary competitors in this market, vying to incorporate technology such as QR codes, cookieless advertising and video advertising to improve sales. With almost $50 million raised in funding, Litmus’ unique approach to improving email marketing has set a standard for future efforts in online marketing.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- We take family seriously and offer flexible schedules and generous parental leave programs
- Great salary and stock options, comprehensive health care benefits, and a generous retirement plan match
- Remote-first culture. No matter where you are, you’ll feel connected to the team
- You’ll receive 28 days of paid vacation—on top of team retreats and public holidays
- We give you great tools and tech to do your best work: Hardware, software, and home- and office setups
- A platform for good: Affinity Groups, a culture of Diversity, Equity & Inclusion, and volunteer days—creating belonging for all is in our DNA both inside and outside of work #bebeyondlitmus
Company values
- Take It To Heart
- Practice Considerate Communication
- Act Humbly And Confidently
- Collaborate With Bias To Action
- Be Beyond Litmus
Funding (1 round)
Oct 2015
$49m
LATE VC
Total funding: $49m
Leadership
Paul Farnell
(Board Member)Paul started their career by founding Salted.com, where they worked as Designer until 2008. They co-founded Litmus in March 2005, serving as CEO until 2017 and since then as Board Member, to found Any One Thing in 2018.